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Negotiating business narrativesfable...

Borins, Sandford.

Negotiating business narrativesfables of the information technology, automobile manufacturing, and financial trading industries /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Negotiating business narrativesby Sandford Borins, Beth Herst.
Reminder of title:	fables of the information technology, automobile manufacturing, and financial trading industries /
Author:	Borins, Sandford.
other author:	Herst, Beth.
Published:	Cham :Springer International Publishing :2018.
Description:	xiii, 78 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	BusinessIn mass media.
Online resource:	http://dx.doi.org/10.1007/978-3-319-77923-2
ISBN:	9783319779232$q(electronic bk.)

Negotiating business narrativesfables of the information technology, automobile manufacturing, and financial trading industries /
Borins, Sandford.

Negotiating business narrativesfables of the information technology, automobile manufacturing, and financial trading industries /[electronic resource] :by Sandford Borins, Beth Herst. - Cham :Springer International Publishing :2018. - xiii, 78 p. :ill., digital ;24 cm.

1 Conceptual Framework and Methodology -- 2 Insanely Great: The Dominant IT Fable -- 3 Cults of Personality: Fables of the Automobile Industry -- 4 "A Good Dose of Outrage": Financial Trading Fables -- 5 Conclusion: Narrative Templates and Social Negotiations.

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.

ISBN: 9783319779232$q(electronic bk.)

Standard No.: 10.1007/978-3-319-77923-2doiSubjects--Topical Terms:

809010
Business
--In mass media.

LC Class. No.: HF1008 / .B675 2018

Dewey Class. No.: 338.7

Negotiating business narrativesfables of the information technology, automobile manufacturing, and financial trading industries /
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245 1 0 $a Negotiating business narratives $h [electronic resource] : $b fables of the information technology, automobile manufacturing, and financial trading industries / $c by Sandford Borins, Beth Herst.
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300 $a xiii, 78 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1 Conceptual Framework and Methodology -- 2 Insanely Great: The Dominant IT Fable -- 3 Cults of Personality: Fables of the Automobile Industry -- 4 "A Good Dose of Outrage": Financial Trading Fables -- 5 Conclusion: Narrative Templates and Social Negotiations.
520 $a This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
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650 2 4 $a Start-Ups/Venture Capital. $3 747237
700 1 $a Herst, Beth. $3 809009
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