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Railway photographic advertising in ...

Medcalf, Alexander.

Railway photographic advertising in Britain, 1900-1939

Record Type:	Electronic resources : Monograph/item
Title/Author:	Railway photographic advertising in Britain, 1900-1939by Alexander Medcalf.
Author:	Medcalf, Alexander.
Published:	Cham :Springer International Publishing :2018.
Description:	xi, 236 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Photography of railroadsGreat Britain.
Online resource:	http://dx.doi.org/10.1007/978-3-319-70857-7
ISBN:	9783319708577$q(electronic bk.)

Railway photographic advertising in Britain, 1900-1939
Medcalf, Alexander.

Railway photographic advertising in Britain, 1900-1939[electronic resource] /by Alexander Medcalf. - Cham :Springer International Publishing :2018. - xi, 236 p. :ill., digital ;24 cm. - Palgrave studies in the history of the media. - Palgrave studies in the history of the media..

1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

ISBN: 9783319708577$q(electronic bk.)

Standard No.: 10.1007/978-3-319-70857-7doiSubjects--Topical Terms:

809745
Photography of railroads
--Great Britain.

LC Class. No.: TR715 / .M43 2018

Dewey Class. No.: 779.9385

Railway photographic advertising in Britain, 1900-1939
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245 1 0 $a Railway photographic advertising in Britain, 1900-1939 $h [electronic resource] / $c by Alexander Medcalf.
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300 $a xi, 236 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave studies in the history of the media
505 0 $a 1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.
520 $a This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.
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