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Museum branding :how to create and m...

Wallace, Margot A., (1941-)

Museum branding :how to create and maintain image, loyalty, and support /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Museum branding :Margot Wallace
Reminder of title:	how to create and maintain image, loyalty, and support /
Author:	Wallace, Margot A.,
Description:	1 online resource
Subject:	MuseumsManagementUnited States
Online resource:	http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html
ISBN:	9781442263468$q(Electronic)

Museum branding :how to create and maintain image, loyalty, and support /
Wallace, Margot A.,1941-

Museum branding :how to create and maintain image, loyalty, and support /Margot Wallace - 1 online resource

Includes bibliographical references and index

Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter

ISBN: 9781442263468$q(Electronic)

LCCN: 2015048352Subjects--Topical Terms:

804861
Museums
--Management--United StatesIndex Terms--Genre/Form:

298895
Electronic books

LC Class. No.: AM11

Dewey Class. No.: 069.068

Museum branding :how to create and maintain image, loyalty, and support /
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504 $a Includes bibliographical references and index
505 0 $a Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Cafe -- Publications -- Academic museums -- Databases
520 $a Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department-by- department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapter
588 $a Print version record and CIP data provided by publisher
650 0 $a Museums $z United States $x Management $3 804861
650 0 $a Museums $x Public relations $z United States $3 804862
650 0 $a Business names $z United States $3 804863
650 0 $a Branding (Marketing) $z United States $3 804864
650 0 $a Museum attendance $z United States. $3 804865
655 4 $a Electronic books $2 local. $3 298895
776 0 8 $i Print version: $a Wallace, Margot A, 1941- $t Museum branding. $d Lanham, MD : Rowman & Littlefield, [2016] $z 9781442263444 $w (DLC)
856 4 0 $u http://portal.igpublish.com/iglibrary/search/ROWMANB0014229.html