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Text mining in practice with R

Kwartler, Ted, (1978-)

Text mining in practice with R

Record Type:	Electronic resources : Monograph/item
Title/Author:	Text mining in practice with RTed Kwartler.
Author:	Kwartler, Ted,
Published:	Chichester, West Sussex, UK ;John Wiley & Sons,2017.
Description:	1 online resource.
Subject:	Data mining.
Online resource:	https://onlinelibrary.wiley.com/doi/book/10.1002/9781119282105
ISBN:	9781119282105$q(electronic bk.)

Text mining in practice with R
Kwartler, Ted,1978-

Text mining in practice with R[electronic resource] /Ted Kwartler. - 1st ed. - Chichester, West Sussex, UK ;John Wiley & Sons,2017. - 1 online resource.

Includes bibliographical references and index.

A reliable, cost-effective approach to extracting priceless business information from all sources of text Excavating actionable business insights from data is a complex undertaking, and that complexity is magnified by an order of magnitude when the focus is on documents and other text information. This book takes a practical, hands-on approach to teaching you a reliable, cost-effective approach to mining the vast, untold riches buried within all forms of text using R. Author Ted Kwartler clearly describes all of the tools needed to perform text mining and shows you how to use them to identify practical business applications to get your creative text mining efforts started right away. With the help of numerous real-world examples and case studies from industries ranging from healthcare to entertainment to telecommunications, he demonstrates how to execute an array of text mining processes and functions, including sentiment scoring, topic modelling, predictive modelling, extracting clickbait from headlines, and more. You'll learn how to: -Identify actionable social media posts to improve customer service -Use text mining in HR to identify candidate perceptions of an organisation, match job descriptions with resumes, and more -Extract priceless information from virtually all digital and print sources, including the news media, social media sites, PDFs, and even JPEG and GIF image files -Make text mining an integral component of marketing in order to identify brand evangelists, impact customer propensity modelling, and much more Most companies' data mining efforts focus almost exclusively on numerical and categorical data, while text remains a largely untapped resource. Especially in a global marketplace where being first to identify and respond to customer needs and expectations imparts an unbeatable competitive advantage, text represents a source of immense potential value. Unfortunately, there is no reliable, cost-effective technology for extracting analytical insights from the huge and ever-growing volume of text available online and other digital sources, as well as from paper documents-until now.

ISBN: 9781119282105$q(electronic bk.)

LCCN: 2017010584Subjects--Topical Terms:

184440
Data mining.

LC Class. No.: QA76.9.D343

Dewey Class. No.: 006.3/12

Text mining in practice with R
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082 0 0 $a 006.3/12 $2 23
100 1 $a Kwartler, Ted, $d 1978- $3 813581
245 1 0 $a Text mining in practice with R $h [electronic resource] / $c Ted Kwartler.
250 $a 1st ed.
260 $a Chichester, West Sussex, UK ; $a Hoboken, NJ : $b John Wiley & Sons, $c 2017.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
520 $a A reliable, cost-effective approach to extracting priceless business information from all sources of text Excavating actionable business insights from data is a complex undertaking, and that complexity is magnified by an order of magnitude when the focus is on documents and other text information. This book takes a practical, hands-on approach to teaching you a reliable, cost-effective approach to mining the vast, untold riches buried within all forms of text using R. Author Ted Kwartler clearly describes all of the tools needed to perform text mining and shows you how to use them to identify practical business applications to get your creative text mining efforts started right away. With the help of numerous real-world examples and case studies from industries ranging from healthcare to entertainment to telecommunications, he demonstrates how to execute an array of text mining processes and functions, including sentiment scoring, topic modelling, predictive modelling, extracting clickbait from headlines, and more. You'll learn how to: -Identify actionable social media posts to improve customer service -Use text mining in HR to identify candidate perceptions of an organisation, match job descriptions with resumes, and more -Extract priceless information from virtually all digital and print sources, including the news media, social media sites, PDFs, and even JPEG and GIF image files -Make text mining an integral component of marketing in order to identify brand evangelists, impact customer propensity modelling, and much more Most companies' data mining efforts focus almost exclusively on numerical and categorical data, while text remains a largely untapped resource. Especially in a global marketplace where being first to identify and respond to customer needs and expectations imparts an unbeatable competitive advantage, text represents a source of immense potential value. Unfortunately, there is no reliable, cost-effective technology for extracting analytical insights from the huge and ever-growing volume of text available online and other digital sources, as well as from paper documents-until now.
588 $a Description based on print version record.
650 0 $a Data mining. $3 184440
650 0 $a Text processing (Computer science) $3 210527
650 1 2 $a Data Mining. $3 304461
856 4 0 $u https://onlinelibrary.wiley.com/doi/book/10.1002/9781119282105