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Designing luxury brandsthe science o...

Derval, Diana.

Designing luxury brandsthe science of pleasing customers' senses /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Designing luxury brandsby Diana Derval.
Reminder of title:	the science of pleasing customers' senses /
Author:	Derval, Diana.
Published:	Cham :Springer International Publishing :2018.
Description:	xxii, 170 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing)Management.
Online resource:	http://dx.doi.org/10.1007/978-3-319-71557-5
ISBN:	9783319715575$q(electronic bk.)

Designing luxury brandsthe science of pleasing customers' senses /
Derval, Diana.

Designing luxury brandsthe science of pleasing customers' senses /[electronic resource] :by Diana Derval. - Cham :Springer International Publishing :2018. - xxii, 170 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.

ISBN: 9783319715575$q(electronic bk.)

Standard No.: 10.1007/978-3-319-71557-5doiSubjects--Topical Terms:

295995
Branding (Marketing)
--Management.

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

Designing luxury brandsthe science of pleasing customers' senses /
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245 1 0 $a Designing luxury brands $h [electronic resource] : $b the science of pleasing customers' senses / $c by Diana Derval.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2018.
300 $a xxii, 170 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
650 0 $a Branding (Marketing) $x Management. $3 295995
650 0 $a Luxury goods industry $x Management. $3 564305
650 0 $a Luxury goods industry $x Customer services. $3 814652
650 0 $a Brand name products. $3 202795
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650 2 4 $a Branding. $3 779366
650 2 4 $a Luxury. $3 787209
650 2 4 $a Neurosciences. $3 211508
650 2 4 $a Anthropology. $3 222737
650 2 4 $a Consumer Behavior. $3 772804
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