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The strategy planning processanalyse...

Grunig, Rudolf.

The strategy planning processanalyses, options, projects /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The strategy planning processby Rudolf Grunig, Richard Kuhn.
Reminder of title:	analyses, options, projects /
Author:	Grunig, Rudolf.
other author:	Kuhn, Richard.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg :2018.
Description:	xx, 265 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Strategic planning.
Online resource:	http://dx.doi.org/10.1007/978-3-662-56221-5
ISBN:	9783662562215$q(electronic bk.)

The strategy planning processanalyses, options, projects /
Grunig, Rudolf.

The strategy planning processanalyses, options, projects /[electronic resource] :by Rudolf Grunig, Richard Kuhn. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2018. - xx, 265 p. :ill., digital ;24 cm.

Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning.

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

ISBN: 9783662562215$q(electronic bk.)

Standard No.: 10.1007/978-3-662-56221-5doiSubjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28 / .G786 2018

Dewey Class. No.: 658.4012

The strategy planning processanalyses, options, projects /
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245 1 4 $a The strategy planning process $h [electronic resource] : $b analyses, options, projects / $c by Rudolf Grunig, Richard Kuhn.
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300 $a xx, 265 p. : $b ill., digital ; $c 24 cm.
505 0 $a Idea of Strategic Planning -- Strategic Documents and the Strategy Planning -- Initializing Strategic Planning -- Strategic Analysis at the Corporate Level -- Developing the Corporate Strategy -- Strategic Analysis at the Business Level -- Developing the Business Strategies -- Finalizing Strategic Planning.
520 $a Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.
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