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The language of global success how a...

Neeley, Tsedal,

The language of global success how a common tongue transforms multinational organizations /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The language of global success Tsedal Neeley
其他題名:	how a common tongue transforms multinational organizations /
作者:	Neeley, Tsedal,
面頁冊數:	1 online resource (vii, 188 pages)
標題:	International business enterprisesCongresses.
電子資源:	http://portal.igpublish.com/iglibrary/search/PUPB0006053.html
ISBN:	9781400888641$q(electronic bk.)

The language of global success how a common tongue transforms multinational organizations /
Neeley, Tsedal,

The language of global success how a common tongue transforms multinational organizations /[electronic resource] :Tsedal Neeley - 1 online resource (vii, 188 pages)

Includes bibliographical references (pages 173-184) and index

The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees

"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers

ISBN: 9781400888641$q(electronic bk.)Subjects--Topical Terms:

382541
International business enterprises
--Congresses.Index Terms--Genre/Form:

298895
Electronic books

LC Class. No.: HD2755.5 / .N445 2017e

Dewey Class. No.: 338.88

The language of global success how a common tongue transforms multinational organizations /
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