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The language of global success how a...
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Neeley, Tsedal,
The language of global success how a common tongue transforms multinational organizations /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The language of global success Tsedal Neeley
Reminder of title:
how a common tongue transforms multinational organizations /
Author:
Neeley, Tsedal,
Description:
1 online resource (vii, 188 pages)
Subject:
International business enterprisesCongresses.
Online resource:
http://portal.igpublish.com/iglibrary/search/PUPB0006053.html
ISBN:
9781400888641$q(electronic bk.)
The language of global success how a common tongue transforms multinational organizations /
Neeley, Tsedal,
The language of global success
how a common tongue transforms multinational organizations /[electronic resource] :Tsedal Neeley - 1 online resource (vii, 188 pages)
Includes bibliographical references (pages 173-184) and index
The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees
"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers
ISBN: 9781400888641$q(electronic bk.)Subjects--Topical Terms:
382541
International business enterprises
--Congresses.Index Terms--Genre/Form:
298895
Electronic books
LC Class. No.: HD2755.5 / .N445 2017e
Dewey Class. No.: 338.88
The language of global success how a common tongue transforms multinational organizations /
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The language of global success
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[electronic resource] :
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how a common tongue transforms multinational organizations /
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Tsedal Neeley
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Princeton, New Jersey :
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Princeton University Press,
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[2017]
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1 online resource (vii, 188 pages)
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Includes bibliographical references (pages 173-184) and index
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The lingua franca mandate: "Englishnization" -- Leading the lingua franca mandate -- Linguistic expats and bounded fluency: "I am an expat in my own country" -- Cultural expats and the Trojan Horse of language: "It's their culture wrapped in our language" -- Dual expats' global work orientation: "Been there, done that, know that!" -- Five years post-mandate -- Lessons from top leaders, managers, and employees
520
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"Examining the strategic use of language by one international corporation, The language of global success uncovers how all organizations might integrate language effectively to tap into the promise of globalization"--Provided by publishers
650
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International business enterprises
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Congresses.
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382541
650
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Organizational behavior
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Cross-cultural studies.
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380972
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Business and politics
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298895
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Print version:
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Neeley, Tsedal.
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Language of global success.
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Princeton, New Jersey : Princeton University Press, [2017]
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9780691175379
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(OCoLC)1001809599
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(DLC) 2017944328
856
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http://portal.igpublish.com/iglibrary/search/PUPB0006053.html
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000000158814
電子館藏
1圖書
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EB HD2755.5 N445 2017
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1 records • Pages 1 •
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http://portal.igpublish.com/iglibrary/search/PUPB0006053.html
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