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The road to wickedthe marketing and ...

Aronstein, Susan.

The road to wickedthe marketing and consumption of Oz from L. Frank Baum to Broadway /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The road to wickedby Kent Drummond, Susan Aronstein, Terri L. Rittenburg.
Reminder of title:	the marketing and consumption of Oz from L. Frank Baum to Broadway /
Author:	Drummond, Kent.
other author:	Aronstein, Susan.
Published:	Cham :Springer International Publishing :2018.
Description:	xi, 336 p. :digital ;22 cm.
Contained By:	Springer eBooks
Subject:	Fantasy fiction, AmericanEconomic aspects.
Online resource:	http://dx.doi.org/10.1007/978-3-319-93106-7
ISBN:	9783319931067$q(electronic bk.)

The road to wickedthe marketing and consumption of Oz from L. Frank Baum to Broadway /
Drummond, Kent.

The road to wickedthe marketing and consumption of Oz from L. Frank Baum to Broadway /[electronic resource] :by Kent Drummond, Susan Aronstein, Terri L. Rittenburg. - Cham :Springer International Publishing :2018. - xi, 336 p. :digital ;22 cm.

1. We're Off to See the Wizard: In Search of Cultural Sustainability -- 2. The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter -- 3. Extending the Yellow Brick Road: More Books and a Technicolor Rainbow -- 4. Of Living Rooms and Libraries: Oz's Journey from Fairy Tale to Myth -- 5. Expanding the Map: Oz in the Public Domain -- 6. Telling and Selling: The Untold Story of the Witches of Oz -- 7. "My Entire Body was Shaking": Consumers Respond to Wicked -- 8. "The Audience Unites in One Big 'Yes!'": Theater Professionals Reflect on Wicked -- 9. Pulling Back the Curtain: Wicked Experiences -- 10. Whither Oz?: Stepping Into the 21st Century -- 11. At the Gates of the Emerald City: Towards a New Theory of Cultural Sustainability.

ISBN: 9783319931067$q(electronic bk.)

Standard No.: 10.1007/978-3-319-93106-7doiSubjects--Personal Names:

434488
Baum, L. Frank
1856-1919.Subjects--Topical Terms:

821134
Fantasy fiction, American
--Economic aspects.

LC Class. No.: PS3503.A923

Dewey Class. No.: 813.52

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