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Netflix and the re-invention of tele...

Jenner, Mareike.

Netflix and the re-invention of television

Record Type:	Electronic resources : Monograph/item
Title/Author:	Netflix and the re-invention of televisionby Mareike Jenner.
Author:	Jenner, Mareike.
Published:	Cham :Springer International Publishing :2018.
Description:	viii, 299 p. :digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Television broadcastingTechnological innovationsUnited States.
Online resource:	http://dx.doi.org/10.1007/978-3-319-94316-9
ISBN:	9783319943169$q(electronic bk.)

Netflix and the re-invention of television
Jenner, Mareike.

Netflix and the re-invention of television[electronic resource] /by Mareike Jenner. - Cham :Springer International Publishing :2018. - viii, 299 p. :digital ;24 cm.

1. Introduction -- Part I: Controlling Television: TV's Ancillary Technologies -- 2. Introduction: Control, Power, Television -- 3. Managing Choice, Negotiating Power: Remote Controls -- 4. New Regimes of Control: Television as Convergence Medium -- 5. Digital Television and Control -- Part II: Binge-Watching and the Re-invention of Control -- 6. Introduction: Binge-watching Netflix -- 7. Scheduling the Binge -- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste -- 9. Netflix Marketing: the Binge and Diversity -- Part III: Netflix and the Re-invention of Transnational Broadcasting -- 10. Introduction: Netflix as Transnational Broadcaster -- 11. The Transnational, the National, and Television -- 12. The Transnational and Domestication: Netflix Texts -- 13. The Netflix Audience -- 14. Conclusion.

This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV.

ISBN: 9783319943169$q(electronic bk.)

Standard No.: 10.1007/978-3-319-94316-9doiSubjects--Corporate Names:

821135
Netflix (Firm)
Subjects--Topical Terms:

821136
Television broadcasting
--Technological innovations--United States.

LC Class. No.: HD9697.V544 / J466 2018

Dewey Class. No.: 384.555

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505 0 $a 1. Introduction -- Part I: Controlling Television: TV's Ancillary Technologies -- 2. Introduction: Control, Power, Television -- 3. Managing Choice, Negotiating Power: Remote Controls -- 4. New Regimes of Control: Television as Convergence Medium -- 5. Digital Television and Control -- Part II: Binge-Watching and the Re-invention of Control -- 6. Introduction: Binge-watching Netflix -- 7. Scheduling the Binge -- 8. 'Quality', 'Popular' and the Netflix Brand: Negotiating Taste -- 9. Netflix Marketing: the Binge and Diversity -- Part III: Netflix and the Re-invention of Transnational Broadcasting -- 10. Introduction: Netflix as Transnational Broadcaster -- 11. The Transnational, the National, and Television -- 12. The Transnational and Domestication: Netflix Texts -- 13. The Netflix Audience -- 14. Conclusion.
520 $a This book deals with the various ways Netflix reconceptualises television as part of the process of TV IV. As television continues to undergo a myriad of significant changes, Netflix has proven itself to be the dominant force in this development, simultaneously driving a number of these changes and challenging television's existing institutional structures. This comprehensive study explores the pre-history of Netflix, the role of binge-watching in its organisation and marketing, and Netflix's position as a transnational broadcaster. It also examines different concepts of control and the role these play in the history of ancillary technologies, from the remote control to binge-watching as Netflix's iteration of giving control to the viewers. By focusing on Netflix's relationship with the linear television schedule, its negotiations of quality and marketing, as well as the way Netflix integrates into national media systems, Netflix and the Re-invention of Television illuminates the importance of Netflix's role within the processes of TV IV.
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