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Childhood and marketsinfants, parent...

Martens, Lydia.

Childhood and marketsinfants, parents and the business of child caring /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Childhood and marketsby Lydia Martens.
Reminder of title:	infants, parents and the business of child caring /
Author:	Martens, Lydia.
Published:	London :Palgrave Macmillan UK :2018.
Description:	xv, 277 p. :ill. (some col.), digital ;22 cm.
Contained By:	Springer eBooks
Subject:	Child careEconomic aspectsGreat Britain.
Online resource:	http://dx.doi.org/10.1057/978-1-137-31503-8
ISBN:	9781137315038$q(electronic bk.)

Childhood and marketsinfants, parents and the business of child caring /
Martens, Lydia.

Childhood and marketsinfants, parents and the business of child caring /[electronic resource] :by Lydia Martens. - London :Palgrave Macmillan UK :2018. - xv, 277 p. :ill. (some col.), digital ;22 cm. - Studies in childhood and youth. - Studies in childhood and youth..

1. Introduction. 2- Researching Children, Childhood, and Consumer Culture -- 3. Child Caring and Market Interactions -- 4. The Business of Child Caring -- 5. Loving: Emotional Movements -- 6. Protecting: Assembling Infant Embodied Vulnerability -- 7. Purifying: Embodied Cleanliness and Natural Products -- 8. Marketised Pedagogy and the Moralities of Child Caring -- 9. Child Caring Moralities and Market Organisation -- 10. Conclusion.

This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.

ISBN: 9781137315038$q(electronic bk.)

Standard No.: 10.1057/978-1-137-31503-8doiSubjects--Topical Terms:

821566
Child care
--Economic aspects--Great Britain.

LC Class. No.: HQ778.7.G7 / M37 2018

Dewey Class. No.: 649.1

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505 0 # $a 1. Introduction. 2- Researching Children, Childhood, and Consumer Culture -- 3. Child Caring and Market Interactions -- 4. The Business of Child Caring -- 5. Loving: Emotional Movements -- 6. Protecting: Assembling Infant Embodied Vulnerability -- 7. Purifying: Embodied Cleanliness and Natural Products -- 8. Marketised Pedagogy and the Moralities of Child Caring -- 9. Child Caring Moralities and Market Organisation -- 10. Conclusion.
520 # $a This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.
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