國立高雄大學圖資館 |

Language: English

Back

Contemporary wine marketing and supp...

Flint, Daniel J.

Contemporary wine marketing and supply chain managementa global perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Contemporary wine marketing and supply chain managementby Daniel J. Flint, Paola Signori, Susan L. Golicic.
Reminder of title:	a global perspective /
Author:	Flint, Daniel J.
other author:	Signori, Paola.
Published:	New York :Palgrave Macmillan US :2016.
Description:	xix, 245 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Wine industryMarketing.
Online resource:	https://doi.org/10.1057/9781137492432
ISBN:	9781137492432$q(electronic bk.)

Contemporary wine marketing and supply chain managementa global perspective /
Flint, Daniel J.

Contemporary wine marketing and supply chain managementa global perspective /[electronic resource] :by Daniel J. Flint, Paola Signori, Susan L. Golicic. - New York :Palgrave Macmillan US :2016. - xix, 245 p. :ill., digital ;24 cm.

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

ISBN: 9781137492432$q(electronic bk.)

Standard No.: 10.1057/9781137492432doiSubjects--Topical Terms:

475098
Wine industry
--Marketing.

LC Class. No.: HD9370.5 / .F55 2016

Dewey Class. No.: 663.200688

Contemporary wine marketing and supply chain managementa global perspective /
LDR:02090nmm a2200325 a 4500 001 545052
003 DE-He213
005 20190429155305.0
006 m d
007 cr nn 008maaau
008 190517s2016 nyu s 0 eng d
020 $a 9781137492432$q(electronic bk.)
020 $a 9781349557110$q(paperback)
020 $a 9781137492425$q(hardback)
024 7 $a 10.1057/9781137492432 $2 doi
035 $a 978-1-137-49243-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HD9370.5 $b .F55 2016
072 7 $a KJM $2 bicssc
072 7 $a BUS041000 $2 bisacsh
072 7 $a KJM $2 thema
082 0 4 $a 663.200688 $2 23
090 $a HD9370.5 $b .F623 2016
100 1 $a Flint, Daniel J. $3 823743
245 1 0 $a Contemporary wine marketing and supply chain management $h [electronic resource] : $b a global perspective / $c by Daniel J. Flint, Paola Signori, Susan L. Golicic.
260 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xix, 245 p. : $b ill., digital ; $c 24 cm.
520 $a Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.
650 0 $a Wine industry $x Marketing. $3 475098
650 0 $a Strategic planning. $3 191522
650 1 4 $a Management. $3 180005
650 2 4 $a Marketing. $3 182957
650 2 4 $a International Business. $3 724621
650 2 4 $a Sales/Distribution. $3 737137
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Supply Chain Management. $3 737140
700 1 $a Signori, Paola. $3 823744
700 1 $a Golicic, Susan L. $3 823745
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1057/9781137492432
950 $a Business and Management (Springer-41169)