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Luxury the Chinese waynew competitiv...

Rovai, Serena.

Luxury the Chinese waynew competitive scenario /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Luxury the Chinese wayby Serena Rovai.
Reminder of title:	new competitive scenario /
Author:	Rovai, Serena.
Published:	London :Palgrave Macmillan UK :2016.
Description:	xiv, 185 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	LuxuriesMarketing.China
Online resource:	https://doi.org/10.1057/9781137537751
ISBN:	9781137537751$q(electronic bk.)

Luxury the Chinese waynew competitive scenario /
Rovai, Serena.

Luxury the Chinese waynew competitive scenario /[electronic resource] :by Serena Rovai. - London :Palgrave Macmillan UK :2016. - xiv, 185 p. :ill., digital ;24 cm.

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

ISBN: 9781137537751$q(electronic bk.)

Standard No.: 10.1057/9781137537751doiSubjects--Topical Terms:

827249
Luxuries
--Marketing.--China

LC Class. No.: HF5415.12.C5 / R68 2016

Dewey Class. No.: 338.47

Luxury the Chinese waynew competitive scenario /
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520 $a China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
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