國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Luxury the Chinese waynew competitiv...

Rovai, Serena.

Luxury the Chinese waynew competitive scenario /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Luxury the Chinese wayby Serena Rovai.
其他題名:	new competitive scenario /
作者:	Rovai, Serena.
出版者:	London :Palgrave Macmillan UK :2016.
面頁冊數:	xiv, 185 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	LuxuriesMarketing.China
電子資源:	https://doi.org/10.1057/9781137537751
ISBN:	9781137537751$q(electronic bk.)

Luxury the Chinese waynew competitive scenario /
Rovai, Serena.

Luxury the Chinese waynew competitive scenario /[electronic resource] :by Serena Rovai. - London :Palgrave Macmillan UK :2016. - xiv, 185 p. :ill., digital ;24 cm.

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.

ISBN: 9781137537751$q(electronic bk.)

Standard No.: 10.1057/9781137537751doiSubjects--Topical Terms:

827249
Luxuries
--Marketing.--China

LC Class. No.: HF5415.12.C5 / R68 2016

Dewey Class. No.: 338.47

Luxury the Chinese waynew competitive scenario /
LDR:01833nmm a2200337 a 4500 001 548146
003 DE-He213
005 20180829122221.0
006 m d
007 cr nn 008maaau
008 190725s2016 enk s 0 eng d
020 $a 9781137537751$q(electronic bk.)
020 $a 9781349711239$q(paperback)
020 $a 9781137537737$q(hardback)
024 7 $a 10.1057/9781137537751 $2 doi
035 $a 978-1-137-53775-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.12.C5 $b R68 2016
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 338.47 $2 23
090 $a HF5415.12.C5 $b R873 2016
100 1 $a Rovai, Serena. $3 827248
245 1 0 $a Luxury the Chinese way $h [electronic resource] : $b new competitive scenario / $c by Serena Rovai.
260 $a London : $b Palgrave Macmillan UK : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xiv, 185 p. : $b ill., digital ; $c 24 cm.
520 $a China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry.
650 0 $a Luxuries $z China $x Marketing. $3 827249
650 0 $a Service industries $z China $x History $y 21st century. $3 827250
650 1 4 $a Marketing. $3 182957
650 2 4 $a International Business. $3 724621
650 2 4 $a Innovation/Technology Management. $3 514149
650 2 4 $a Investments and Securities. $3 739860
650 2 4 $a International Economics. $3 273685
650 2 4 $a Trade. $3 674506
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1057/9781137537751
950 $a Business and Management (Springer-41169)