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The transformation of television spo...

Milne, Mike.

The transformation of television sportnew methods, new rules /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The transformation of television sportby Mike Milne.
Reminder of title:	new methods, new rules /
Author:	Milne, Mike.
Published:	London :Palgrave Macmillan UK :2016.
Description:	xiv, 220 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Television and sports.
Online resource:	https://doi.org/10.1057/9781137559111
ISBN:	9781137559111$q(electronic bk.)

The transformation of television sportnew methods, new rules /
Milne, Mike.

The transformation of television sportnew methods, new rules /[electronic resource] :by Mike Milne. - London :Palgrave Macmillan UK :2016. - xiv, 220 p. :ill., digital ;24 cm. - Palgrave global media policy and business. - Palgrave global media policy and business..

The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like. The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked. Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters.

ISBN: 9781137559111$q(electronic bk.)

Standard No.: 10.1057/9781137559111doiSubjects--Topical Terms:

746349
Television and sports.

LC Class. No.: GV742.3 / .M57 2016

Dewey Class. No.: 070.449796

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