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Successful social media and ecommerc...

Kolb, Dani.

Successful social media and ecommerce strategies in the wine industry

Record Type:	Electronic resources : Monograph/item
Title/Author:	Successful social media and ecommerce strategies in the wine industryedited by Gergely Szolnoki, Liz Thach, Dani Kolb.
other author:	Szolnoki, Gergely.
Published:	New York :Palgrave Macmillan US :2016.
Description:	xiv, 168 p. :ill., digital ;23 cm.
Contained By:	Springer eBooks
Subject:	WineInternet marketing.
Online resource:	https://doi.org/10.1057/9781137602985
ISBN:	9781137602985$q(electronic bk.)

Successful social media and ecommerce strategies in the wine industry
Successful social media and ecommerce strategies in the wine industry[electronic resource] /edited by Gergely Szolnoki, Liz Thach, Dani Kolb. - New York :Palgrave Macmillan US :2016. - xiv, 168 p. :ill., digital ;23 cm.

Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing.

ISBN: 9781137602985$q(electronic bk.)

Standard No.: 10.1057/9781137602985doiSubjects--Topical Terms:

828461
Wine
--Internet marketing.

LC Class. No.: HD9370.5 / .S83 2016

Dewey Class. No.: 338.476632

Successful social media and ecommerce strategies in the wine industry
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245 0 0 $a Successful social media and ecommerce strategies in the wine industry $h [electronic resource] / $c edited by Gergely Szolnoki, Liz Thach, Dani Kolb.
260 $a New York : $b Palgrave Macmillan US : $b Imprint: Palgrave Macmillan, $c 2016.
300 $a xiv, 168 p. : $b ill., digital ; $c 23 cm.
520 $a Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing.
650 0 $a Wine $x Internet marketing. $3 828461
650 0 $a Social media $x Marketing. $3 380861
650 0 $a Wine industry. $3 333202
650 1 4 $a Marketing. $3 182957
650 2 4 $a e-Business/e-Commerce. $3 719318
650 2 4 $a Corporate Communication/Public Relations. $3 737145
650 2 4 $a Social Media. $3 742054
650 2 4 $a Online Marketing/Social Media. $3 739541
700 1 $a Szolnoki, Gergely. $3 828458
700 1 $a Thach, Liz. $3 828459
700 1 $a Kolb, Dani. $3 828460
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1057/9781137602985
950 $a Business and Management (Springer-41169)