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UX redefinedwinning and keeping cust...

Robier, Johannes.

UX redefinedwinning and keeping customers with enhanced usability and user experience /

Record Type:	Electronic resources : Monograph/item
Title/Author:	UX redefinedby Johannes Robier.
Reminder of title:	winning and keeping customers with enhanced usability and user experience /
Author:	Robier, Johannes.
Published:	Cham :Springer International Publishing :2016.
Description:	viii, 121 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Consumer behavior.
Online resource:	https://doi.org/10.1007/978-3-319-21062-9
ISBN:	9783319210629$q(electronic bk.)

UX redefinedwinning and keeping customers with enhanced usability and user experience /
Robier, Johannes.

UX redefinedwinning and keeping customers with enhanced usability and user experience /[electronic resource] :by Johannes Robier. - Cham :Springer International Publishing :2016. - viii, 121 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

ISBN: 9783319210629$q(electronic bk.)

Standard No.: 10.1007/978-3-319-21062-9doiSubjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .R63 2016

Dewey Class. No.: 658.8342

UX redefinedwinning and keeping customers with enhanced usability and user experience /
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