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Gender and political marketing in th...

Sanghvi, Minita.

Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Gender and political marketing in the United States and the 2016 presidential electionby Minita Sanghvi.
Reminder of title:	an analysis of why she lost /
Author:	Sanghvi, Minita.
Published:	Cham :Springer International Publishing :2019.
Description:	xxi, 183 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	PresidentsElection2016.United States
Online resource:	http://dx.doi.org/10.1007/978-1-137-60171-1
ISBN:	9781137601711$q(electronic bk.)

Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /
Sanghvi, Minita.

Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /[electronic resource] :by Minita Sanghvi. - Cham :Springer International Publishing :2019. - xxi, 183 p. :ill., digital ;24 cm. - Gender and politics. - Gender and politics..

1. Gender in Political Marketing in United States -- 2. Issues Facing Women in Politics in United States -- 3. Gender and Intersectionality in Political Marketing -- 4. Gender in 2016 US Presidential Election -- 5. The Path Forward.

This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of Media and Focus.

ISBN: 9781137601711$q(electronic bk.)

Standard No.: 10.1007/978-1-137-60171-1doiSubjects--Topical Terms:

742399
Presidents
--Election--United States--2016.

LC Class. No.: JK526 2016 / .S264 2019

Dewey Class. No.: 324.9730929

Gender and political marketing in the United States and the 2016 presidential electionan analysis of why she lost /
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520 $a This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of Media and Focus.
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