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Intercultural service encounterscros...

Sharma, Piyush.

Intercultural service encounterscross-cultural interactions and service quality /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Intercultural service encountersby Piyush Sharma.
其他題名:	cross-cultural interactions and service quality /
作者:	Sharma, Piyush.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	vii, 101 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Service industriesMarketing.
電子資源:	http://dx.doi.org/10.1007/978-3-319-91941-6
ISBN:	9783319919416$q(electronic bk.)

Intercultural service encounterscross-cultural interactions and service quality /
Sharma, Piyush.

Intercultural service encounterscross-cultural interactions and service quality /[electronic resource] :by Piyush Sharma. - Cham :Springer International Publishing :2019. - vii, 101 p. :ill., digital ;24 cm.

1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications.

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

ISBN: 9783319919416$q(electronic bk.)

Standard No.: 10.1007/978-3-319-91941-6doiSubjects--Topical Terms:

187344
Service industries
--Marketing.

LC Class. No.: HD9980.5

Dewey Class. No.: 658.8

Intercultural service encounterscross-cultural interactions and service quality /
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