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Intercultural service encounterscros...

Sharma, Piyush.

Intercultural service encounterscross-cultural interactions and service quality /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Intercultural service encountersby Piyush Sharma.
Reminder of title:	cross-cultural interactions and service quality /
Author:	Sharma, Piyush.
Published:	Cham :Springer International Publishing :2019.
Description:	vii, 101 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Service industriesMarketing.
Online resource:	http://dx.doi.org/10.1007/978-3-319-91941-6
ISBN:	9783319919416$q(electronic bk.)

Intercultural service encounterscross-cultural interactions and service quality /
Sharma, Piyush.

Intercultural service encounterscross-cultural interactions and service quality /[electronic resource] :by Piyush Sharma. - Cham :Springer International Publishing :2019. - vii, 101 p. :ill., digital ;24 cm.

1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications.

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

ISBN: 9783319919416$q(electronic bk.)

Standard No.: 10.1007/978-3-319-91941-6doiSubjects--Topical Terms:

187344
Service industries
--Marketing.

LC Class. No.: HD9980.5

Dewey Class. No.: 658.8

Intercultural service encounterscross-cultural interactions and service quality /
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505 0 $a 1. Introduction -- 2. Literature Review and Theoretical Background -- 3. Intercultural Service Encounters -- 4. Research Directions and Implications.
520 $a This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.
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