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Chinese consumersexploring the world...

Sethi, Ashok.

Chinese consumersexploring the world's largest demographic /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Chinese consumersby Ashok Sethi.
Reminder of title:	exploring the world's largest demographic /
Author:	Sethi, Ashok.
Published:	Singapore :Springer Singapore :2019.
Description:	xiii, 230 p. :ill., digital ;22 cm.
Contained By:	Springer eBooks
Subject:	ConsumersChina.
Online resource:	http://dx.doi.org/10.1007/978-981-10-8992-3
ISBN:	9789811089923$q(electronic bk.)

Chinese consumersexploring the world's largest demographic /
Sethi, Ashok.

Chinese consumersexploring the world's largest demographic /[electronic resource] :by Ashok Sethi. - Singapore :Springer Singapore :2019. - xiii, 230 p. :ill., digital ;22 cm.

1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits.

ISBN: 9789811089923$q(electronic bk.)

Standard No.: 10.1007/978-981-10-8992-3doiSubjects--Topical Terms:

291951
Consumers
--China.

LC Class. No.: HC430.C6 / S49 2019

Dewey Class. No.: 339.47

Chinese consumersexploring the world's largest demographic /
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050 4 $a HC430.C6 $b S49 2019
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100 1 $a Sethi, Ashok. $3 830476
245 1 0 $a Chinese consumers $h [electronic resource] : $b exploring the world's largest demographic / $c by Ashok Sethi.
260 $a Singapore : $b Springer Singapore : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xiii, 230 p. : $b ill., digital ; $c 22 cm.
505 0 $a 1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits.
650 0 $a Consumers $z China. $3 291951
650 0 $a Consumer behavior $z China. $3 291952
650 0 $a Consumption (Economics) $z China. $3 291950
650 0 $a Economic history. $3 177012
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Consumer Behavior. $3 772804
650 2 4 $a Asian Economics. $3 744612
650 2 4 $a Market Research/Competitive Intelligence. $3 731061
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-981-10-8992-3
950 $a Business and Management (Springer-41169)