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Management and marketing of wine tou...

Robinson, Richard N. S.

Management and marketing of wine tourism businesstheory, practice, and cases /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Management and marketing of wine tourism businessedited by Marianna Sigala, Richard N. S. Robinson.
Reminder of title:	theory, practice, and cases /
other author:	Sigala, Marianna.
Published:	Cham :Springer International Publishing :2019.
Description:	xxii, 388 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Wine tourism.
Online resource:	https://doi.org/10.1007/978-3-319-75462-8
ISBN:	9783319754628$q(electronic bk.)

Management and marketing of wine tourism businesstheory, practice, and cases /
Management and marketing of wine tourism businesstheory, practice, and cases /[electronic resource] :edited by Marianna Sigala, Richard N. S. Robinson. - Cham :Springer International Publishing :2019. - xxii, 388 p. :ill., digital ;24 cm.

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.

ISBN: 9783319754628$q(electronic bk.)

Standard No.: 10.1007/978-3-319-75462-8doiSubjects--Topical Terms:

374298
Wine tourism.

LC Class. No.: TP548.5.T68

Dewey Class. No.: 641.22

Management and marketing of wine tourism businesstheory, practice, and cases /
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245 0 0 $a Management and marketing of wine tourism business $h [electronic resource] : $b theory, practice, and cases / $c edited by Marianna Sigala, Richard N. S. Robinson.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xxii, 388 p. : $b ill., digital ; $c 24 cm.
520 $a This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
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650 0 $a Wine and wine making. $3 213033
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700 1 $a Sigala, Marianna. $3 259566
700 1 $a Robinson, Richard N. S. $3 830517
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