國立高雄大學圖資館 |

Language: English

Back

Nonmarket strategy in business organ...

Parnell, John A.

Nonmarket strategy in business organizationsa global assessment /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Nonmarket strategy in business organizationsby John A. Parnell.
Reminder of title:	a global assessment /
Author:	Parnell, John A.
Published:	Cham :Springer International Publishing :2019.
Description:	xvii, 205 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Strategic planning.
Online resource:	http://dx.doi.org/10.1007/978-3-319-93242-2
ISBN:	9783319932422$q(electronic bk.)

Nonmarket strategy in business organizationsa global assessment /
Parnell, John A.

Nonmarket strategy in business organizationsa global assessment /[electronic resource] :by John A. Parnell. - Cham :Springer International Publishing :2019. - xvii, 205 p. :ill., digital ;24 cm.

Preface -- Acknowledgements -- Chapter 1 Introduction -- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis -- Chapter 4 Nonmarket Strategy in the United States -- Chapter 5 Nonmarket Strategy in the United Kingdom -- Chapter 6 Nonmarket Strategy in India -- Chapter 7 Nonmarket Strategy in Mexico -- Chapter 8 Nonmarket Strategy in Venezuela -- Chapter 9 Nonmarket Strategy in Egypt -- Chapter 10 Nonmarket Strategy in China -- Chapter 11 Nonmarket Strategy in Turkey -- Chapter 12: Nonmarket Strategy in Poland -- Chapter 13 Nonmarket Strategy in Ghana -- Chapter 14 Conclusions -- References.

ISBN: 9783319932422$q(electronic bk.)

Standard No.: 10.1007/978-3-319-93242-2doiSubjects--Topical Terms:

191522
Strategic planning.

LC Class. No.: HD30.28

Dewey Class. No.: 658.4012

Nonmarket strategy in business organizationsa global assessment /
LDR:01534nmm a2200301 a 4500 001 551234
003 DE-He213
005 20180730193412.0
006 m d
007 cr nn 008maaau
008 191024s2019 gw s 0 eng d
020 $a 9783319932422$q(electronic bk.)
020 $a 9783319932415$q(paper)
024 7 $a 10.1007/978-3-319-93242-2 $2 doi
035 $a 978-3-319-93242-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HD30.28
072 7 $a KJC $2 bicssc
072 7 $a BUS041000 $2 bisacsh
082 0 4 $a 658.4012 $2 23
090 $a HD30.28 $b .P256 2019
100 1 $a Parnell, John A. $3 831251
245 1 0 $a Nonmarket strategy in business organizations $h [electronic resource] : $b a global assessment / $c by John A. Parnell.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a xvii, 205 p. : $b ill., digital ; $c 24 cm.
505 0 $a Preface -- Acknowledgements -- Chapter 1 Introduction -- Chapter 2 NMS FAQ- Chapter 3 Data Collection and Analysis -- Chapter 4 Nonmarket Strategy in the United States -- Chapter 5 Nonmarket Strategy in the United Kingdom -- Chapter 6 Nonmarket Strategy in India -- Chapter 7 Nonmarket Strategy in Mexico -- Chapter 8 Nonmarket Strategy in Venezuela -- Chapter 9 Nonmarket Strategy in Egypt -- Chapter 10 Nonmarket Strategy in China -- Chapter 11 Nonmarket Strategy in Turkey -- Chapter 12: Nonmarket Strategy in Poland -- Chapter 13 Nonmarket Strategy in Ghana -- Chapter 14 Conclusions -- References.
650 0 $a Strategic planning. $3 191522
650 0 $a Organizational effectiveness. $3 190557
650 0 $a Business enterprises. $3 184948
650 1 4 $a Business and Management. $2 eflch $3 639169
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Emerging Markets/Globalization. $3 557943
650 2 4 $a Cross-Cultural Management. $3 789165
650 2 4 $a Market Research/Competitive Intelligence. $3 731061
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-93242-2
950 $a Business and Management (Springer-41169)