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Gender and relatability in digital c...

Kanai, Akane.

Gender and relatability in digital culturemanaging affect, intimacy and value /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Gender and relatability in digital cultureby Akane Kanai.
其他題名:	managing affect, intimacy and value /
作者:	Kanai, Akane.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xi, 195 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Sex role.
電子資源:	http://dx.doi.org/10.1007/978-3-319-91515-9
ISBN:	9783319915159$q(electronic bk.)

Gender and relatability in digital culturemanaging affect, intimacy and value /
Kanai, Akane.

Gender and relatability in digital culturemanaging affect, intimacy and value /[electronic resource] :by Akane Kanai. - Cham :Springer International Publishing :2019. - xi, 195 p. :ill., digital ;24 cm.

1. Do you relate to this? Femininity, affective intimate cultures and neoliberalism -- 2. Managing relatability: feeling rules and the practice of moderation -- 3. The classificatory reader: relating to others through digital texts -- 4. Intimacy and value: telling the self through figures -- 5. The practices and politics of a relatable brand -- 6. Relatability, feminism, and the shifting sexual contract -- 7. Ambivalence and attachment: some final reflections.

This book explores the practices and the politics of relatable femininity in intimate digital social spaces. Examining a GIF-based digital culture on Tumblr, the author considers how young women produce relatability through humorous, generalisable representations of embarrassment, frustration, and resilience in everyday situations. Relatability is examined as an affective relation that offers the feeling of sameness and female friendship amongst young women. However, this relation is based on young women's ability to competently negotiate the 'feeling rules' that govern youthful femininity. Such classed and racialised feeling rules require young women to perfect the performance of normalcy: they must mix self-deprecation with positivity; they must be relatably flawed but not actual 'failures'. Situated in debates about postfeminism, self-representation and digital identity, this book connects understandings of digital visual culture to gender, race, and class, and neoliberal imperatives to perform the 'right feelings'. Gender and Relatability in Digital Culture will be of interest to students and scholars across a range of disciplines including gender studies, cultural studies, sociology, and media studies.

ISBN: 9783319915159$q(electronic bk.)

Standard No.: 10.1007/978-3-319-91515-9doiSubjects--Topical Terms:

175057
Sex role.

LC Class. No.: HQ1075

Dewey Class. No.: 305.3

Gender and relatability in digital culturemanaging affect, intimacy and value /
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520 $a This book explores the practices and the politics of relatable femininity in intimate digital social spaces. Examining a GIF-based digital culture on Tumblr, the author considers how young women produce relatability through humorous, generalisable representations of embarrassment, frustration, and resilience in everyday situations. Relatability is examined as an affective relation that offers the feeling of sameness and female friendship amongst young women. However, this relation is based on young women's ability to competently negotiate the 'feeling rules' that govern youthful femininity. Such classed and racialised feeling rules require young women to perfect the performance of normalcy: they must mix self-deprecation with positivity; they must be relatably flawed but not actual 'failures'. Situated in debates about postfeminism, self-representation and digital identity, this book connects understandings of digital visual culture to gender, race, and class, and neoliberal imperatives to perform the 'right feelings'. Gender and Relatability in Digital Culture will be of interest to students and scholars across a range of disciplines including gender studies, cultural studies, sociology, and media studies.
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