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The spirit of capitalism according t...

Pneu Michelin (Firm)

The spirit of capitalism according to the Michelin Companyanthropology of an industrial myth /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The spirit of capitalism according to the Michelin Companyby Corine Vedrine.
Reminder of title:	anthropology of an industrial myth /
Author:	Vedrine, Corine.
Published:	Cham :Springer International Publishing :2019.
Description:	xi, 235 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	IndustriesSocial aspectsFrance.
Online resource:	https://doi.org/10.1007/978-3-319-96610-6
ISBN:	9783319966106$q(electronic bk.)

The spirit of capitalism according to the Michelin Companyanthropology of an industrial myth /
Vedrine, Corine.

The spirit of capitalism according to the Michelin Companyanthropology of an industrial myth /[electronic resource] :by Corine Vedrine. - Cham :Springer International Publishing :2019. - xi, 235 p. :ill., digital ;24 cm. - Palgrave studies in urban anthropology. - Palgrave studies in urban anthropology..

1. Introduction -- 2. A Myth Built on the Manipulation of Local History and Memory -- 3. The Construction of a Myth -- 4. Reified Types of Myth and Company Ritual -- 5. The Myth and Its Justifications with the Michelin spirit: The Father, the Son and the Healthy Spirit -- 6. Transmitting the spirit -- 7. The process of Desacralisation and Feelings of Ambivalence -- 8. Conclusion.

The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin-not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company's entrepreneurial mythos, the so-called "Michelin spirit." Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the "spirit of capitalism": even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure-in part in fear of the end of a secure, organizing structure.

ISBN: 9783319966106$q(electronic bk.)

Standard No.: 10.1007/978-3-319-96610-6doiSubjects--Corporate Names:

832885
Pneu Michelin (Firm)
--History.Subjects--Topical Terms:

832886
Industries
--Social aspects--France.

LC Class. No.: HD9161.5.T574 / V338 2019

Dewey Class. No.: 330

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520 $a The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin-not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company's entrepreneurial mythos, the so-called "Michelin spirit." Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the "spirit of capitalism": even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure-in part in fear of the end of a secure, organizing structure.
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