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Moralising global marketsthe creativ...

Cerne, Annette.

Moralising global marketsthe creativity of international business discourse /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Moralising global marketsby Annette Cerne.
其他題名:	the creativity of international business discourse /
作者:	Cerne, Annette.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xi, 219 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Social responsibility of business.
電子資源:	https://doi.org/10.1007/978-3-319-75981-4
ISBN:	9783319759814$q(electronic bk.)

Moralising global marketsthe creativity of international business discourse /
Cerne, Annette.

Moralising global marketsthe creativity of international business discourse /[electronic resource] :by Annette Cerne. - Cham :Springer International Publishing :2019. - xi, 219 p. :ill., digital ;24 cm.

1. Introduction -- 2. The Moralisation of Global Markets as Business Knowledge -- 3. The Creativity of International Business Discourse -- 4. Moralising Global Markets through Corporate Public Reports -- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets -- 6. Inviting the Suppliers to the Conversation -- 7. The Moralisation of Global Markets through Language and Communication.

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

ISBN: 9783319759814$q(electronic bk.)

Standard No.: 10.1007/978-3-319-75981-4doiSubjects--Topical Terms:

200434
Social responsibility of business.

LC Class. No.: HD60 / .C476 2019

Dewey Class. No.: 658.408

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505 0 $a 1. Introduction -- 2. The Moralisation of Global Markets as Business Knowledge -- 3. The Creativity of International Business Discourse -- 4. Moralising Global Markets through Corporate Public Reports -- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets -- 6. Inviting the Suppliers to the Conversation -- 7. The Moralisation of Global Markets through Language and Communication.
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