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Moralising global marketsthe creativ...

Cerne, Annette.

Moralising global marketsthe creativity of international business discourse /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Moralising global marketsby Annette Cerne.
Reminder of title:	the creativity of international business discourse /
Author:	Cerne, Annette.
Published:	Cham :Springer International Publishing :2019.
Description:	xi, 219 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Social responsibility of business.
Online resource:	https://doi.org/10.1007/978-3-319-75981-4
ISBN:	9783319759814$q(electronic bk.)

Moralising global marketsthe creativity of international business discourse /
Cerne, Annette.

Moralising global marketsthe creativity of international business discourse /[electronic resource] :by Annette Cerne. - Cham :Springer International Publishing :2019. - xi, 219 p. :ill., digital ;24 cm.

1. Introduction -- 2. The Moralisation of Global Markets as Business Knowledge -- 3. The Creativity of International Business Discourse -- 4. Moralising Global Markets through Corporate Public Reports -- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets -- 6. Inviting the Suppliers to the Conversation -- 7. The Moralisation of Global Markets through Language and Communication.

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.

ISBN: 9783319759814$q(electronic bk.)

Standard No.: 10.1007/978-3-319-75981-4doiSubjects--Topical Terms:

200434
Social responsibility of business.

LC Class. No.: HD60 / .C476 2019

Dewey Class. No.: 658.408

Moralising global marketsthe creativity of international business discourse /
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245 1 0 $a Moralising global markets $h [electronic resource] : $b the creativity of international business discourse / $c by Annette Cerne.
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505 0 $a 1. Introduction -- 2. The Moralisation of Global Markets as Business Knowledge -- 3. The Creativity of International Business Discourse -- 4. Moralising Global Markets through Corporate Public Reports -- 5. Personal Accounts from Buying Retail Managers on the Moralisation of Global Markets -- 6. Inviting the Suppliers to the Conversation -- 7. The Moralisation of Global Markets through Language and Communication.
520 $a Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.
650 0 $a Social responsibility of business. $3 200434
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650 2 4 $a Human Resource Management. $3 511062
650 2 4 $a Market Research/Competitive Intelligence. $3 731061
650 2 4 $a Business Strategy/Leadership. $3 524336
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