國立高雄大學圖資館 |

Language: English

Back

Consumer behavior over the life cour...

Moschis, George P.

Consumer behavior over the life courseresearch frontiers and new directions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior over the life courseby George P. Moschis.
Reminder of title:	research frontiers and new directions /
Author:	Moschis, George P.
Published:	Cham :Springer International Publishing :2019.
Description:	xi, 208 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Consumer behaviorResearch.
Online resource:	http://doi.org/10.1007/978-3-030-05008-5
ISBN:	9783030050085$q(electronic bk.)

Consumer behavior over the life courseresearch frontiers and new directions /
Moschis, George P.

Consumer behavior over the life courseresearch frontiers and new directions /[electronic resource] :by George P. Moschis. - Cham :Springer International Publishing :2019. - xi, 208 p. :ill., digital ;24 cm.

Preface -- Ch 1 Introduction -- Ch 2 Efforts to Study Consumers Over their Lifespan -- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation -- Ch 4 Consumer and Behavior in Life Course Context -- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors -- Ch 6 Methods of Life Course Research -- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan -- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research -- Ch 9 Implications for Practitioners -- Ch 10 Summary, Opportunities, Challenges, and Recommendations -- Index -- About the Author.

This book examines consumer behavior using the "life course" paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm's concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.

ISBN: 9783030050085$q(electronic bk.)

Standard No.: 10.1007/978-3-030-05008-5doiSubjects--Topical Terms:

535035
Consumer behavior
--Research.

LC Class. No.: HF5415.32 / .M673 2019

Dewey Class. No.: 658.8342

Consumer behavior over the life courseresearch frontiers and new directions /
LDR:03538nam a2200337 a 4500 001 552692
003 DE-He213
005 20190801164604.0
006 m d
007 cr nn 008maaau
008 191107s2019 gw s 0 eng d
020 $a 9783030050085$q(electronic bk.)
020 $a 9783030050078$q(paper)
024 7 $a 10.1007/978-3-030-05008-5 $2 doi
035 0 3 $a nmm a2200325 a 4500
035 $a 978-3-030-05008-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.32 $b .M673 2019
072 7 $a KJS $2 bicssc
072 7 $a BUS016000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.32 $b .M895 2019
100 1 $a Moschis, George P. $3 833543
245 1 0 $a Consumer behavior over the life course $h [electronic resource] : $b research frontiers and new directions / $c by George P. Moschis.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a xi, 208 p. : $b ill., digital ; $c 24 cm.
505 0 $a Preface -- Ch 1 Introduction -- Ch 2 Efforts to Study Consumers Over their Lifespan -- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation -- Ch 4 Consumer and Behavior in Life Course Context -- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors -- Ch 6 Methods of Life Course Research -- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan -- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research -- Ch 9 Implications for Practitioners -- Ch 10 Summary, Opportunities, Challenges, and Recommendations -- Index -- About the Author.
520 $a This book examines consumer behavior using the "life course" paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm's concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.
650 0 $a Consumer behavior $x Research. $3 535035
650 0 $a Consumers $x Research. $3 275099
650 1 4 $a Consumer Behavior. $3 772804
650 2 4 $a Population Economics. $3 275286
650 2 4 $a Market Research/Competitive Intelligence. $3 731061
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://doi.org/10.1007/978-3-030-05008-5
950 $a Business and Management (Springer-41169)