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Contemporary marketing strategyanaly...

Rajagopal.

Contemporary marketing strategyanalyzing consumer behavior to drive managerial decision making /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Contemporary marketing strategyby Rajagopal.
Reminder of title:	analyzing consumer behavior to drive managerial decision making /
Author:	Rajagopal.
Published:	Cham :Springer International Publishing :2019.
Description:	xxi, 277 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Consumer behavior.
Online resource:	https://doi.org/10.1007/978-3-030-11911-9
ISBN:	9783030119119$q(electronic bk.)

Contemporary marketing strategyanalyzing consumer behavior to drive managerial decision making /
Rajagopal.

Contemporary marketing strategyanalyzing consumer behavior to drive managerial decision making /[electronic resource] :by Rajagopal. - Cham :Springer International Publishing :2019. - xxi, 277 p. :ill., digital ;24 cm.

1. Consumer Behavior: Internal Factors -- 2. Consumer Behavior: External Factors -- 3. Understanding Market Environment -- 4. Strategic Capability and Direction -- 5. Advanced Marketing-mix -- 6. Product and Brand Strategy -- 7. Pricing Strategy -- 8. Distribution and Promotion Strategy -- 9. Marketing Research.

ISBN: 9783030119119$q(electronic bk.)

Standard No.: 10.1007/978-3-030-11911-9doiSubjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .R353 2019

Dewey Class. No.: 658.8342

Contemporary marketing strategyanalyzing consumer behavior to drive managerial decision making /
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100 1 $a Rajagopal. $3 643040
245 1 0 $a Contemporary marketing strategy $h [electronic resource] : $b analyzing consumer behavior to drive managerial decision making / $c by Rajagopal.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xxi, 277 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Consumer Behavior: Internal Factors -- 2. Consumer Behavior: External Factors -- 3. Understanding Market Environment -- 4. Strategic Capability and Direction -- 5. Advanced Marketing-mix -- 6. Product and Brand Strategy -- 7. Pricing Strategy -- 8. Distribution and Promotion Strategy -- 9. Marketing Research.
650 0 $a Consumer behavior. $3 185170
650 0 $a Decision making. $3 183849
650 0 $a Marketing. $3 182957
650 2 4 $a Business Strategy/Leadership. $3 524336
710 2 $a SpringerLink (Online service) $3 273601
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856 4 0 $u https://doi.org/10.1007/978-3-030-11911-9
950 $a Business and Management (Springer-41169)