國立高雄大學圖資館 |

Language: English

Back

Distribution strategythe BESTX metho...

Moretti, Livio.

Distribution strategythe BESTX method for sustainably managing networks and channels /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Distribution strategyby Livio Moretti.
Reminder of title:	the BESTX method for sustainably managing networks and channels /
Author:	Moretti, Livio.
Published:	Cham :Springer International Publishing :2019.
Description:	xvi, 216 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing channels.
Online resource:	https://doi.org/10.1007/978-3-319-91959-1
ISBN:	9783319919591$q(electronic bk.)

Distribution strategythe BESTX method for sustainably managing networks and channels /
Moretti, Livio.

Distribution strategythe BESTX method for sustainably managing networks and channels /[electronic resource] :by Livio Moretti. - Cham :Springer International Publishing :2019. - xvi, 216 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Introduction to Distribution Strategy -- Phase 1 - Build the End-State Strategy -- Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels -- Phase 3 - Segment Channels and Partners -- Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking -- Common Pitfalls -- Business Intelligence -- Annex: Case Study - The Pharmaceutical Industry -- Final Remark.

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.

ISBN: 9783319919591$q(electronic bk.)

Standard No.: 10.1007/978-3-319-91959-1doiSubjects--Topical Terms:

230593
Marketing channels.

LC Class. No.: HF5415.129 / .M674 2019

Dewey Class. No.: 658.84

Distribution strategythe BESTX method for sustainably managing networks and channels /
LDR:01991nmm a2200337 a 4500 001 553100
003 DE-He213
005 20190528144750.0
006 m d
007 cr nn 008maaau
008 191111s2019 gw s 0 eng d
020 $a 9783319919591$q(electronic bk.)
020 $a 9783319919584$q(paper)
024 7 $a 10.1007/978-3-319-91959-1 $2 doi
035 $a 978-3-319-91959-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.129 $b .M674 2019
072 7 $a KJS $2 bicssc
072 7 $a BUS058000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.84 $2 23
090 $a HF5415.129 $b .M845 2019
100 1 $a Moretti, Livio. $3 834177
245 1 0 $a Distribution strategy $h [electronic resource] : $b the BESTX method for sustainably managing networks and channels / $c by Livio Moretti.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a xvi, 216 p. : $b ill., digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-8096
505 0 $a Introduction to Distribution Strategy -- Phase 1 - Build the End-State Strategy -- Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels -- Phase 3 - Segment Channels and Partners -- Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking -- Common Pitfalls -- Business Intelligence -- Annex: Case Study - The Pharmaceutical Industry -- Final Remark.
520 $a This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
650 0 $a Marketing channels. $3 230593
650 0 $a Marketing $x Management. $3 200067
650 1 4 $a Sales/Distribution. $3 737137
650 2 4 $a Operations Management. $3 731073
650 2 4 $a Business Strategy/Leadership. $3 524336
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Management for professionals. $3 557942
856 4 0 $u https://doi.org/10.1007/978-3-319-91959-1
950 $a Business and Management (Springer-41169)