國立高雄大學圖資館 |

Language: English

Back

Learning to sell sex(ism)advertising...

O'Driscoll, Aileen.

Learning to sell sex(ism)advertising students and gender /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Learning to sell sex(ism)by Aileen O'Driscoll.
Reminder of title:	advertising students and gender /
Author:	O'Driscoll, Aileen.
Published:	Cham :Springer International Publishing :2019.
Description:	x, 215 p. :digital ;21 cm.
Contained By:	Springer eBooks
Subject:	Sex role in advertising.
Online resource:	https://doi.org/10.1007/978-3-319-94280-3
ISBN:	9783319942803$q(electronic bk.)

Learning to sell sex(ism)advertising students and gender /
O'Driscoll, Aileen.

Learning to sell sex(ism)advertising students and gender /[electronic resource] :by Aileen O'Driscoll. - Cham :Springer International Publishing :2019. - x, 215 p. :digital ;21 cm.

1. Introduction -- 2. Gendered advertising: From text to industry to classroom -- 3. We're just different (but equal): Unpacking students' gendered views -- 4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men -- 5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content -- 6. Conclusions and Reflections.

This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry's next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O'Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.

ISBN: 9783319942803$q(electronic bk.)

Standard No.: 10.1007/978-3-319-94280-3doiSubjects--Topical Terms:

834758
Sex role in advertising.

LC Class. No.: HF5827.85 / .O37 2019

Dewey Class. No.: 659.1045522

Learning to sell sex(ism)advertising students and gender /
LDR:02635nmm a2200337 a 4500 001 553453
003 DE-He213
005 20190605113029.0
006 m d
007 cr nn 008maaau
008 191111s2019 gw s 0 eng d
020 $a 9783319942803$q(electronic bk.)
020 $a 9783319942797$q(paper)
024 7 $a 10.1007/978-3-319-94280-3 $2 doi
025 9 9 $a namm 22003255 a 450
035 $a 978-3-319-94280-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5827.85 $b .O37 2019
072 7 $a JFSJ $2 bicssc
072 7 $a SOC032000 $2 bisacsh
072 7 $a JBSF $2 thema
082 0 4 $a 659.1045522 $2 23
090 $a HF5827.85 $b .O27 2019
100 1 $a O'Driscoll, Aileen. $3 834757
245 1 0 $a Learning to sell sex(ism) $h [electronic resource] : $b advertising students and gender / $c by Aileen O'Driscoll.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a x, 215 p. : $b digital ; $c 21 cm.
505 0 $a 1. Introduction -- 2. Gendered advertising: From text to industry to classroom -- 3. We're just different (but equal): Unpacking students' gendered views -- 4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men -- 5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content -- 6. Conclusions and Reflections.
520 $a This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry's next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O'Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
650 0 $a Sex role in advertising. $3 834758
650 0 $a Sex in advertising. $3 834759
650 0 $a Women in advertising. $3 235984
650 0 $a Sexism. $3 178516
650 1 4 $a Gender Studies. $3 274235
650 2 4 $a Culture and Gender. $3 766686
650 2 4 $a Gender and Education. $3 747563
650 2 4 $a Marketing. $3 182957
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-319-94280-3
950 $a Social Sciences (Springer-41176)