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Learning to sell sex(ism)advertising...

O'Driscoll, Aileen.

Learning to sell sex(ism)advertising students and gender /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Learning to sell sex(ism)by Aileen O'Driscoll.
其他題名:	advertising students and gender /
作者:	O'Driscoll, Aileen.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	x, 215 p. :digital ;21 cm.
Contained By:	Springer eBooks
標題:	Sex role in advertising.
電子資源:	https://doi.org/10.1007/978-3-319-94280-3
ISBN:	9783319942803$q(electronic bk.)

Learning to sell sex(ism)advertising students and gender /
O'Driscoll, Aileen.

Learning to sell sex(ism)advertising students and gender /[electronic resource] :by Aileen O'Driscoll. - Cham :Springer International Publishing :2019. - x, 215 p. :digital ;21 cm.

1. Introduction -- 2. Gendered advertising: From text to industry to classroom -- 3. We're just different (but equal): Unpacking students' gendered views -- 4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men -- 5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content -- 6. Conclusions and Reflections.

This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry's next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O'Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.

ISBN: 9783319942803$q(electronic bk.)

Standard No.: 10.1007/978-3-319-94280-3doiSubjects--Topical Terms:

834758
Sex role in advertising.

LC Class. No.: HF5827.85 / .O37 2019

Dewey Class. No.: 659.1045522

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505 0 $a 1. Introduction -- 2. Gendered advertising: From text to industry to classroom -- 3. We're just different (but equal): Unpacking students' gendered views -- 4. The reverse stereotype and the double standard: Expressions of concern about advertising's treatment of men -- 5. The Catch-22 of advertising practice (and other deflections): Perceived challenges to creating less sexist content -- 6. Conclusions and Reflections.
520 $a This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry's next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O'Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
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