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The psychology of financial consumer...

Maison, Dominika.

The psychology of financial consumer behavior

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The psychology of financial consumer behaviorby Dominika Maison.
作者:	Maison, Dominika.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xiii, 236 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Consumer behavior.
電子資源:	https://doi.org/10.1007/978-3-030-10570-9
ISBN:	9783030105709$q(electronic bk.)

The psychology of financial consumer behavior
Maison, Dominika.

The psychology of financial consumer behavior[electronic resource] /by Dominika Maison. - Cham :Springer International Publishing :2019. - xiii, 236 p. :ill., digital ;24 cm. - International series on consumer science,2191-5660. - International series on consumer science..

Chapter1: The Psychological perspective in financial behaviour -- Chapter2: Richness - how much money do we have and how do we think about it? -- Chapter3: Spending money - pleasure or pain? Why some people spend money easily while others have a problem with it? -- Chapter4: Saving and investing -- Chapter5: Loan - needed or wanted? -- Chapter6: Banking, unbanking, and new banking.

This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and investing have been explained using demographic and economic factors such as income and product pricing. The consequence of this way of thinking is that financial institutions view their clients mostly from the perspective of their income. By taking a psychological approach, this book stresses the perspective of consumers confronted with a quickly changing financial world: the changing of financial offers and products (savings, investments, loans), the changing of payment methods (from cash to cheques, cards and mobile payments), the accessibility and temptation of goods, and the changing of insurance and pension systems. The Psychology of Financial Consumer Behavior provides insight into the thought processes of consumers in a variety of financial topics. Coverage includes perceptions of wealth, the pleasure or pain of spending, cashless transactions, saving and investing, loans, planning for the future, taxes, and financial education. The book holds appeal for researchers, professionals, and students in economics, psychology, economic psychology, marketing and consumer science, or anyone interested in financial behaviors.

ISBN: 9783030105709$q(electronic bk.)

Standard No.: 10.1007/978-3-030-10570-9doiSubjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .M357 2019

Dewey Class. No.: 658.8342

The psychology of financial consumer behavior
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