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Augmented reality and virtual realit...

Jung, Timothy.

Augmented reality and virtual realitythe power of AR and VR for business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Augmented reality and virtual realityedited by M. Claudia tom Dieck, Timothy Jung.
Reminder of title:	the power of AR and VR for business /
other author:	tom Dieck, M. Claudia.
Published:	Cham :Springer International Publishing :2019.
Description:	xi, 335 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Augmented reality.
Online resource:	https://doi.org/10.1007/978-3-030-06246-0
ISBN:	9783030062460$q(electronic bk.)

Augmented reality and virtual realitythe power of AR and VR for business /
Augmented reality and virtual realitythe power of AR and VR for business /[electronic resource] :edited by M. Claudia tom Dieck, Timothy Jung. - Cham :Springer International Publishing :2019. - xi, 335 p. :ill., digital ;24 cm. - Progress in IS,2196-8705. - Progress in IS..

Part I: AR & VR and the Retail Experience -- Part II: AR & VR Experience Design -- Part III: AR & VR in Tourism -- Part IV: AR & VR in Education -- Part V: AR & VR Applications and Immersive Designs -- Part VI: AR & VR Medical Applications -- Part VII: VR and Media.

This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.

ISBN: 9783030062460$q(electronic bk.)

Standard No.: 10.1007/978-3-030-06246-0doiSubjects--Topical Terms:

372874
Augmented reality.

LC Class. No.: QA76.9.A94 / A94 2019

Dewey Class. No.: 006.8

Augmented reality and virtual realitythe power of AR and VR for business /
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520 $a This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming. The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.
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