國立高雄大學圖資館 |

Language: English

Back

Translation and tourismstrategies fo...

SpringerLink (Online service)

Translation and tourismstrategies for effective cross-cultural promotion /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Translation and tourismby M. Zain Sulaiman, Rita Wilson.
Reminder of title:	strategies for effective cross-cultural promotion /
Author:	Sulaiman, M. Zain.
other author:	Wilson, Rita.
Published:	Singapore :Springer Singapore :2019.
Description:	xv, 223 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	TourismMarketing.
Online resource:	https://doi.org/10.1007/978-981-13-6343-6
ISBN:	9789811363436$q(electronic bk.)

Translation and tourismstrategies for effective cross-cultural promotion /
Sulaiman, M. Zain.

Translation and tourismstrategies for effective cross-cultural promotion /[electronic resource] :by M. Zain Sulaiman, Rita Wilson. - Singapore :Springer Singapore :2019. - xv, 223 p. :ill., digital ;24 cm.

Part I Translating Tourism Promotion: Theoretical Considerations -- 1 Understanding tourist motivation and industry persuasion -- 2 Tourism promotional materials -- 3 Tourism promotional materials across languages and cultures -- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach -- Part II Application and Evaluation of CCT: The Case of English-Malay -- 5 Cultural profiling for translation purposes -- 6 Translating tourism landscapes: From nature to urban -- 7 Translating performancescapes: From gazing to doing -- 8 Translating stylescapes: From tourism to anti-tourism -- 9 Applying and evaluating the CCT model in the industry -- 10 Towards best practices in TPM translation.

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

ISBN: 9789811363436$q(electronic bk.)

Standard No.: 10.1007/978-981-13-6343-6doiSubjects--Topical Terms:

193448
Tourism
--Marketing.

LC Class. No.: G155.A1 / S85 2019

Dewey Class. No.: 338.4791

Translation and tourismstrategies for effective cross-cultural promotion /
LDR:02766nmm a2200325 a 4500 001 553836
003 DE-He213
005 20190305105500.0
006 m d
007 cr nn 008maaau
008 191112s2019 si s 0 eng d
020 $a 9789811363436$q(electronic bk.)
020 $a 9789811363429$q(paper)
024 7 $a 10.1007/978-981-13-6343-6 $2 doi
035 $a 978-981-13-6343-6
040 $a GP $c GP
041 0 $a eng
050 4 $a G155.A1 $b S85 2019
072 7 $a CFP $2 bicssc
072 7 $a LAN023000 $2 bisacsh
072 7 $a CFP $2 thema
082 0 4 $a 338.4791 $2 23
090 $a G155.A1 $b S949 2019
100 1 $a Sulaiman, M. Zain. $3 835357
245 1 0 $a Translation and tourism $h [electronic resource] : $b strategies for effective cross-cultural promotion / $c by M. Zain Sulaiman, Rita Wilson.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2019.
300 $a xv, 223 p. : $b ill., digital ; $c 24 cm.
505 0 $a Part I Translating Tourism Promotion: Theoretical Considerations -- 1 Understanding tourist motivation and industry persuasion -- 2 Tourism promotional materials -- 3 Tourism promotional materials across languages and cultures -- 4 Tackling the tourism translation challenge: A Cultural-Conceptual Approach -- Part II Application and Evaluation of CCT: The Case of English-Malay -- 5 Cultural profiling for translation purposes -- 6 Translating tourism landscapes: From nature to urban -- 7 Translating performancescapes: From gazing to doing -- 8 Translating stylescapes: From tourism to anti-tourism -- 9 Applying and evaluating the CCT model in the industry -- 10 Towards best practices in TPM translation.
520 $a This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.
650 0 $a Tourism $x Marketing. $3 193448
650 0 $a Translating and interpreting. $3 180446
650 1 4 $a Translation Studies. $3 739794
650 2 4 $a Translation. $3 524635
650 2 4 $a Cultural Studies. $3 561258
700 1 $a Wilson, Rita. $3 588938
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-981-13-6343-6
950 $a Literature, Cultural and Media Studies (Springer-41173)