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Exploring omnichannel retailingcommo...

Cuthbertson, Richard.

Exploring omnichannel retailingcommon expectations and diverse realities /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Exploring omnichannel retailingedited by Wojciech Piotrowicz, Richard Cuthbertson.
Reminder of title:	common expectations and diverse realities /
other author:	Piotrowicz, Wojciech.
Published:	Cham :Springer International Publishing :2019.
Description:	xiv, 288 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Electronic commerce.
Online resource:	https://doi.org/10.1007/978-3-319-98273-1
ISBN:	9783319982731$q(electronic bk.)

Exploring omnichannel retailingcommon expectations and diverse realities /
Exploring omnichannel retailingcommon expectations and diverse realities /[electronic resource] :edited by Wojciech Piotrowicz, Richard Cuthbertson. - Cham :Springer International Publishing :2019. - xiv, 288 p. :ill., digital ;24 cm.

Exploring Omnichannel Retailing: common expectations and diverse reality -- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers -- Implementation of omnichannel strategy in the US retail - evolutionary approach -- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research -- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey -- Development of omnichannel in India - retail landscape, drivers and challenges -- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market -- The use of mobile technologies in physical stores: the case of fashion retailing -- Futurising the physical store in the Omnichannel retail environment -- Retail promotional communication: the comparative effectiveness of print versus online -- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements -- Last mile framework for omnichannel retailing. Delivery from the customer perspective.

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.

ISBN: 9783319982731$q(electronic bk.)

Standard No.: 10.1007/978-3-319-98273-1doiSubjects--Topical Terms:

189326
Electronic commerce.

LC Class. No.: HF5548.32 / .E97 2019

Dewey Class. No.: 658.872

Exploring omnichannel retailingcommon expectations and diverse realities /
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245 0 0 $a Exploring omnichannel retailing $h [electronic resource] : $b common expectations and diverse realities / $c edited by Wojciech Piotrowicz, Richard Cuthbertson.
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505 0 $a Exploring Omnichannel Retailing: common expectations and diverse reality -- Crafting an Omnichannel Strategy: Identifying Sources of Competitive Advantage and Implementation Barriers -- Implementation of omnichannel strategy in the US retail - evolutionary approach -- Does service quality perception in omnichannel retailing matter? A systematic review and agenda for future research -- Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retailer in Turkey -- Development of omnichannel in India - retail landscape, drivers and challenges -- The Development of Digital Distribution Channels in Poland's Retail Pharmaceutical Market -- The use of mobile technologies in physical stores: the case of fashion retailing -- Futurising the physical store in the Omnichannel retail environment -- Retail promotional communication: the comparative effectiveness of print versus online -- A framework for omnichannel differentiation strategy. Integrating the information delivery and product fulfilment requirements -- Last mile framework for omnichannel retailing. Delivery from the customer perspective.
520 $a This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
650 0 $a Electronic commerce. $3 189326
650 0 $a Internet marketing. $3 208232
650 0 $a Consumers. $3 238495
650 0 $a Customer services. $3 200368
650 1 4 $a e-Business/e-Commerce. $3 719318
650 2 4 $a Supply Chain Management. $3 737140
650 2 4 $a Sales/Distribution. $3 737137
650 2 4 $a Logistics. $3 200159
700 1 $a Piotrowicz, Wojciech. $3 719154
700 1 $a Cuthbertson, Richard. $3 510537
710 2 $a SpringerLink (Online service) $3 273601
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856 4 0 $u https://doi.org/10.1007/978-3-319-98273-1
950 $a Business and Management (Springer-41169)