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Japanese global strategyoverseas operations and global marketing /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Japanese global strategyby Katsuo Yamazaki.
Reminder of title:	overseas operations and global marketing /
Author:	Yamazaki, Katsuo.
Published:	London :Palgrave Macmillan UK :2019.
Description:	xvi, 184 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	International business enterprisesJapan.
Subject:	AsiaCommercial policy.
Online resource:	https://doi.org/10.1057/978-1-137-49738-3
ISBN:	9781137497383$q(electronic bk.)

Japanese global strategyoverseas operations and global marketing /
Yamazaki, Katsuo.

Japanese global strategyoverseas operations and global marketing /[electronic resource] :by Katsuo Yamazaki. - London :Palgrave Macmillan UK :2019. - xvi, 184 p. :ill., digital ;24 cm.

1. Introduction -- 2. The Process of 'Monozukuri' in Global Business Environments -- 3. Hybrid Theory and Japanese Global Management -- 4. Case Studies on Japanese MNEs: Global Strategy -- 5. Prospective Global Markets -- 6. Golden Rules in Global Corporate Strategy.

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

ISBN: 9781137497383$q(electronic bk.)

Standard No.: 10.1057/978-1-137-49738-3doiSubjects--Topical Terms:

478139
International business enterprises
--Japan.Subjects--Geographical Terms:

383150
Asia
--Commercial policy.

LC Class. No.: HD2907 / .Y363 2019

Dewey Class. No.: 338.88952

Japanese global strategyoverseas operations and global marketing /
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505 0 $a 1. Introduction -- 2. The Process of 'Monozukuri' in Global Business Environments -- 3. Hybrid Theory and Japanese Global Management -- 4. Case Studies on Japanese MNEs: Global Strategy -- 5. Prospective Global Markets -- 6. Golden Rules in Global Corporate Strategy.
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