國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Multimodal communicationa social sem...

SpringerLink (Online service)

Multimodal communicationa social semiotic approach to text and image in print and digital media /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Multimodal communicationby May Wong.
其他題名:	a social semiotic approach to text and image in print and digital media /
作者:	Wong, May.
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xvii, 192 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Communication.
電子資源:	https://doi.org/10.1007/978-3-030-15428-8
ISBN:	9783030154288$q(electronic bk.)

Multimodal communicationa social semiotic approach to text and image in print and digital media /
Wong, May.

Multimodal communicationa social semiotic approach to text and image in print and digital media /[electronic resource] :by May Wong. - Cham :Springer International Publishing :2019. - xvii, 192 p. :ill., digital ;24 cm.

Chapter 1: Social semiotics: setting the scene -- PART I: PRINT MEDIA -- Chapter 2: Slim arms, waist, thighs and hips, but not the breasts: portrayal of female body image in Hong Kong's magazine advertisements -- Chapter 3: Postage stamps as windows on social changes and identity in postcolonial Hong Kong -- PART II: DIGITAL MEDIA -- Chapter 4: Emotional branding in multimodal personal loan TV advertisements: analysing voices and engagement -- Chapter 5: The discourse of advertising for luxury residences in Hong Kong: a multimodal critical discourse analysis -- Chapter 6: Digital photography and identity of Hong Kong females: a case study of Facebook images -- Chapter 7: Significance of social semiotic research.

"This book makes a striking contribution combining Kress and van Leeuwen's social semiotic analysis with extensive and fascinating in-depth historical research to bring insights into a range of print and digital media showing how multimodality can be fruitfully adapted with the sensitivity to non Western media." - Professor David Machin, Department of Media and Communication, Orebro University, Sweden This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology. May L-Y Wong is Adjunct Associate Professor in the School of English at The University of Hong Kong. Her research focusses on social-semiotic approaches to visual texts. In particular, she is interested in the relation between multimodality and culture, drawing on research in social semiotics to explain the utility of multimodal resources in various discursive contexts which are of significance to local cultural values and heritage.

ISBN: 9783030154288$q(electronic bk.)

Standard No.: 10.1007/978-3-030-15428-8doiSubjects--Topical Terms:

180335
Communication.

LC Class. No.: P87

Dewey Class. No.: 302.205

Multimodal communicationa social semiotic approach to text and image in print and digital media /
LDR:03202nmm a2200337 a 4500 001 556997
003 DE-He213
005 20190429144638.0
006 m d
007 cr nn 008maaau
008 191127s2019 gw s 0 eng d
020 $a 9783030154288$q(electronic bk.)
020 $a 9783030154271$q(paper)
024 7 $a 10.1007/978-3-030-15428-8 $2 doi
031 6 6 $a nam a2200325 a 4500
035 $a 978-3-030-15428-8
040 $a GP $c GP
041 0 $a eng
050 4 $a P87
072 7 $a GTE $2 bicssc
072 7 $a LIT006000 $2 bisacsh
072 7 $a GTD $2 thema
082 0 4 $a 302.205 $2 23
090 $a P87 $b .S471 2019
100 1 $a Wong, May. $3 773431
245 1 0 $a Multimodal communication $h [electronic resource] : $b a social semiotic approach to text and image in print and digital media / $c by May Wong.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2019.
300 $a xvii, 192 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1: Social semiotics: setting the scene -- PART I: PRINT MEDIA -- Chapter 2: Slim arms, waist, thighs and hips, but not the breasts: portrayal of female body image in Hong Kong's magazine advertisements -- Chapter 3: Postage stamps as windows on social changes and identity in postcolonial Hong Kong -- PART II: DIGITAL MEDIA -- Chapter 4: Emotional branding in multimodal personal loan TV advertisements: analysing voices and engagement -- Chapter 5: The discourse of advertising for luxury residences in Hong Kong: a multimodal critical discourse analysis -- Chapter 6: Digital photography and identity of Hong Kong females: a case study of Facebook images -- Chapter 7: Significance of social semiotic research.
520 $a "This book makes a striking contribution combining Kress and van Leeuwen's social semiotic analysis with extensive and fascinating in-depth historical research to bring insights into a range of print and digital media showing how multimodality can be fruitfully adapted with the sensitivity to non Western media." - Professor David Machin, Department of Media and Communication, Orebro University, Sweden This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology. May L-Y Wong is Adjunct Associate Professor in the School of English at The University of Hong Kong. Her research focusses on social-semiotic approaches to visual texts. In particular, she is interested in the relation between multimodality and culture, drawing on research in social semiotics to explain the utility of multimodal resources in various discursive contexts which are of significance to local cultural values and heritage.
650 0 $a Communication. $3 180335
650 0 $a Semiotics. $3 175605
650 2 4 $a Discourse Analysis. $3 742441
650 2 4 $a Language and Gender. $3 786009
650 2 4 $a Sociolinguistics. $3 177881
650 2 4 $a Media and Communication. $3 742407
650 2 4 $a Asian Culture. $3 744825
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-15428-8
950 $a Social Sciences (Springer-41176)