國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Selling sciencehow to use business s...

Judge, S. M.

Selling sciencehow to use business skills to win support for scientific research /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Selling scienceSteven Judge, Richard Lucas ; with a foreword by Paddy Regan.
其他題名:	how to use business skills to win support for scientific research /
作者:	Judge, S. M.
其他作者:	Lucas, Richard,
出版者:	London :World Scientific Publishing Europe,c2019.
面頁冊數:	1 online resource (115 p.) :ill.
標題:	Research, Industrial.
電子資源:	https://www.worldscientific.com/worldscibooks/10.1142/q0170#t=toc
ISBN:	9781786345738$q(electronic bk.)

Selling sciencehow to use business skills to win support for scientific research /
Judge, S. M.

Selling sciencehow to use business skills to win support for scientific research /[electronic resource] :Steven Judge, Richard Lucas ; with a foreword by Paddy Regan. - 1st ed. - London :World Scientific Publishing Europe,c2019. - 1 online resource (115 p.) :ill.

Includes bibliographical references and index.

"Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."--

Electronic reproduction.
Singapore :
World Scientific,
[2018]

Mode of access: World Wide Web.

ISBN: 9781786345738$q(electronic bk.)Subjects--Topical Terms:

200252
Research, Industrial.

LC Class. No.: T175 / .J83 2019

Dewey Class. No.: 658.8

Selling sciencehow to use business skills to win support for scientific research /
LDR:02222cmm a2200301 a 4500 001 557596
003 WSP
005 20180831112220.7
006 m o d
007 cr cnu---unuuu
008 191203s2019 enka ob 001 0 eng d
010 $z 2018014027
020 $a 9781786345738$q(electronic bk.)
020 $z 9781786345721$q(hbk.)
035 $a 000q0170
040 $a WSPC $b eng $c WSPC
041 0 $a eng
050 0 4 $a T175 $b .J83 2019
082 0 4 $a 658.8 $2 23
100 1 $a Judge, S. M. $q (Steven M.) $3 840080
245 1 0 $a Selling science $h [electronic resource] : $b how to use business skills to win support for scientific research / $c Steven Judge, Richard Lucas ; with a foreword by Paddy Regan.
250 $a 1st ed.
260 $a London : $b World Scientific Publishing Europe, $c c2019.
300 $a 1 online resource (115 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 $a "Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."-- $c Publisher's website.
533 $a Electronic reproduction. $b Singapore : $c World Scientific, $d [2018]
538 $a Mode of access: World Wide Web.
588 $a Description based on online resource; title from PDF title page (viewed August 31, 2018)
650 0 $a Research, Industrial. $3 200252
650 0 $a Science and industry. $3 190657
650 0 $a New products. $3 230671
650 0 $a Marketing. $3 182957
650 0 $a Electronic books. $3 242495
700 1 $a Lucas, Richard, $d 1952- $3 840081
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/q0170#t=toc