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Toolbox for marketing and management...

Kreutzer, Ralf T.

Toolbox for marketing and managementcreative concepts, forecasting methods, and analytical instruments /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Toolbox for marketing and managementby Ralf T. Kreutzer.
Reminder of title:	creative concepts, forecasting methods, and analytical instruments /
Author:	Kreutzer, Ralf T.
Published:	Cham :Springer International Publishing :2019.
Description:	xix, 260 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	MarketingManagement.
Online resource:	https://doi.org/10.1007/978-3-030-13823-3
ISBN:	9783030138233$q(electronic bk.)

Toolbox for marketing and managementcreative concepts, forecasting methods, and analytical instruments /
Kreutzer, Ralf T.

Toolbox for marketing and managementcreative concepts, forecasting methods, and analytical instruments /[electronic resource] :by Ralf T. Kreutzer. - Cham :Springer International Publishing :2019. - xix, 260 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Presentations - Conveyer Belt of Your Success -- Vision - Mission - Goals -- Concepts for the Development of Strategies -- Strategic Analysis Tools -- Forecasting Methods -- Customer Value Models -- Creative Methods -- Innovative Project Management Tools -- Budgeting Concepts -- Strategic and Operational Marketing Plan -- Change Management Tools.

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.

ISBN: 9783030138233$q(electronic bk.)

Standard No.: 10.1007/978-3-030-13823-3doiSubjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13 / .K748 2019

Dewey Class. No.: 658.8

Toolbox for marketing and managementcreative concepts, forecasting methods, and analytical instruments /
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520 $a Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for 'real-life' tools and applications.
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