Marketing - Management.
概要
| 作品: | 140 作品在 63 項出版品 63 種語言 | |
|---|---|---|
書目資訊
Market-based management :strategies for growing customer value and profitability /
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Peripheral vision :detecting the weak signals that will make or break your company /
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Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /
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Companies and markets :understanding business strategy and the market environment /
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The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI
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The ultimate small business marketing toolkit :all the tips, forms, and strategies you'll ever need
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Collaborative promotionsoptimizing retail supply chains with upstream informaton sharing /
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Innovative marketing strategybalancing commercial goal and corporate social responsibility /
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Boundary-spanning marketing organizationa theory and insights from 31 organization theories /
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Retail marketing and sales performancea definitive guide to optimizing service quality and sales effectiveness /
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The quintessence of marketingwhat you really need to know to manage your marketing activities /
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DO IT! Marketing :77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition /
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Boundary spanning elements and the marketing function in organizationsconcepts and empirical studies /
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Targeting using augmented data in database marketingdecision factors for evaluating external sources /
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Customer-centric marketingbuild relationships, create advocates, and influence your customers /
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The marketing pathfinderkey concepts and cases for marketing strategy and decision making /
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Marketing in the participation agea guide to motivating people to join, share, take part, connect, and engage /
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Product development for distant target groupsan experimental study for the silver market /
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The experience logic as a new perspective for marketing managementfrom theory to practical applications in different sectors /
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Entertainment sciencedata analytics and practical theory for movies, games, books, and music /
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Distribution strategythe BESTX method for sustainably managing networks and channels /
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Toolbox for marketing and managementcreative concepts, forecasting methods, and analytical instruments /
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Digital transformation in the cultural heritage sectorchallenges to marketing in the new digital era /
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The theory of the marketing firmresponding to the imperatives of consumer-orientation /
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Performance excellence in marketing, sales and pricingleveraging change, lean and innovation management /
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