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A social strategyhow we profit from ...

Piskorski, Mikolaj Jan.

A social strategyhow we profit from social media /

Record Type:	Electronic resources : Monograph/item
Title/Author:	A social strategyMikolaj Jan Piskorski.
Reminder of title:	how we profit from social media /
Author:	Piskorski, Mikolaj Jan.
Published:	Princeton, New Jersey :Princeton University Press,2014.
Description:	1 online resource (288 p.)
Subject:	Internet marketing.
Online resource:	click for full text
ISBN:	9780691169262

A social strategyhow we profit from social media /
Piskorski, Mikolaj Jan.

A social strategyhow we profit from social media /[electronic resource] :Mikolaj Jan Piskorski. - Princeton, New Jersey :Princeton University Press,2014. - 1 online resource (288 p.)

Includes bibliographical references and index.

A social strategy : how we profit from social media -- Contents -- Preface -- Chapter 1: The Arc of the Book -- Chapter 2: Social Failures and Social Solutions -- Chapter 3: 'Meet' Solutions: eHarmony and Ok Cupid -- Chapter 4: 'Meet' Solution: Twitter -- Chapter 5: 'Friend' Solutions: Facebook and mixi -- Chapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster -- Chapter 7: 'Meet' and 'Friend' Solution: MySpace -- Chapter 8: Social Strategies -- Chapter 9: Social Strategy at Zynga -- Chapter 10: Social Strategy at Yelp -- Chapter 11: Social Strategy at American Express -- Chapter 12: Social Strategy at Nike -- Chapter 13: Building Social Strategy at XCard and Harvard Business Review -- Chapter 14: Conclusions -- Acknowledgments -- Notes -- References -- Index.

ISBN: 9780691169262Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.8/72

A social strategyhow we profit from social media /
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245 1 2 $a A social strategy $h [electronic resource] : $b how we profit from social media / $c Mikolaj Jan Piskorski.
260 $a Princeton, New Jersey : $b Princeton University Press, $c 2014.
300 $a 1 online resource (288 p.)
504 $a Includes bibliographical references and index.
505 0 $a A social strategy : how we profit from social media -- Contents -- Preface -- Chapter 1: The Arc of the Book -- Chapter 2: Social Failures and Social Solutions -- Chapter 3: 'Meet' Solutions: eHarmony and Ok Cupid -- Chapter 4: 'Meet' Solution: Twitter -- Chapter 5: 'Friend' Solutions: Facebook and mixi -- Chapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster -- Chapter 7: 'Meet' and 'Friend' Solution: MySpace -- Chapter 8: Social Strategies -- Chapter 9: Social Strategy at Zynga -- Chapter 10: Social Strategy at Yelp -- Chapter 11: Social Strategy at American Express -- Chapter 12: Social Strategy at Nike -- Chapter 13: Building Social Strategy at XCard and Harvard Business Review -- Chapter 14: Conclusions -- Acknowledgments -- Notes -- References -- Index.
650 0 $a Internet marketing. $3 208232
650 0 $a Social media $x Economic aspects. $3 529568
650 0 $a Online social networks $x Economic aspects. $3 384451
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