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Predicting trends and building strat...

Granata, Giuseppe, (1965-)

Predicting trends and building strategies for consumer engagement in retail environments

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Predicting trends and building strategies for consumer engagement in retail environmentsGiuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors.
其他作者:	Granata, Giuseppe,
出版者:	Hershey, Pennsylvania :IGI Global,[2019]
面頁冊數:	1 online resource (xvi, 413 p.)
標題:	Retail trade.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7856-7
ISBN:	9781522578574 (e-book)

Predicting trends and building strategies for consumer engagement in retail environments
Predicting trends and building strategies for consumer engagement in retail environments[electronic resource] /Giuseppe Granata, Andrea Moretta Tartaglione, and Theodosios Tsiakis, editors. - Hershey, Pennsylvania :IGI Global,[2019] - 1 online resource (xvi, 413 p.)

Includes bibliographical references and index.

Chapter 1. Retail customer engagement: a systematic mapping study -- Chapter 2. An action-based approach to retail brand engagement -- Chapter 3. Engagement in a third-party-managed virtual community and its effect on customer identification -- Chapter 4. Service innovation for customer engagement in the Italian banking sector: a case study -- Chapter 5. Understanding fluency and friction in customer experience management -- Chapter 6. Customers' generational differences regarding in-store shopping experiences -- Chapter 7. The influence of retailer choices on consumer behaviors and sales productivity -- Chapter 8. Effect of e-retail product category on performance -- Chapter 9. Assessing the power of social media influencers: a comparison between tourism and cultural bloggers -- Chapter 10. Strengths of online travel agencies from the perspective of the digital tourist -- Chapter 11. Conceptualization and measurement of smart shopping -- Chapter 12. How smartness enables value co-creation: an explorative study of Italian fashion retail -- Chapter 13. The university in a retail context: an illustration of value co-creation through the social business model canvas -- Chapter 14. Relational proximity with customers in the retail industry -- Chapter 15. Adolescent influence in family purchase decisions.

Restricted to subscribers or individual electronic text purchasers.

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--Provided by publisher.

ISBN: 9781522578574 (e-book)Subjects--Topical Terms:

209588
Retail trade.

LC Class. No.: HF5429 / .P697 2019e

Dewey Class. No.: 658.8/7

Predicting trends and building strategies for consumer engagement in retail environments
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300 $a 1 online resource (xvi, 413 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Retail customer engagement: a systematic mapping study -- Chapter 2. An action-based approach to retail brand engagement -- Chapter 3. Engagement in a third-party-managed virtual community and its effect on customer identification -- Chapter 4. Service innovation for customer engagement in the Italian banking sector: a case study -- Chapter 5. Understanding fluency and friction in customer experience management -- Chapter 6. Customers' generational differences regarding in-store shopping experiences -- Chapter 7. The influence of retailer choices on consumer behaviors and sales productivity -- Chapter 8. Effect of e-retail product category on performance -- Chapter 9. Assessing the power of social media influencers: a comparison between tourism and cultural bloggers -- Chapter 10. Strengths of online travel agencies from the perspective of the digital tourist -- Chapter 11. Conceptualization and measurement of smart shopping -- Chapter 12. How smartness enables value co-creation: an explorative study of Italian fashion retail -- Chapter 13. The university in a retail context: an illustration of value co-creation through the social business model canvas -- Chapter 14. Relational proximity with customers in the retail industry -- Chapter 15. Adolescent influence in family purchase decisions.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--Provided by publisher.
650 0 $a Retail trade. $3 209588
650 0 $a Consumer behavior. $3 185170
650 0 $a Marketing research. $3 200345
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700 1 $a Tartaglione, Andrea Moretta, $d 1971- $e editor. $3 843578
700 1 $a Tsiakis, Theodosios, $d 1978- $e editor. $3 717674
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