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Marketing research with IBM SPSS sta...

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Charry, Karine.,

Marketing research with IBM SPSS statisticsa practical guide /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing research with IBM SPSS statisticsby Karine Charry. [et al.].
Reminder of title:	a practical guide /
Author:	Charry, Karine.,
Published:	London :Routledge,2016.
Description:	1 online resource (ix, 156 p.)
Notes:	"A Gower book"--cover.
Subject:	Marketing researchData processing.
Online resource:	https://www.taylorfrancis.com/books/9781315525532
ISBN:	9781315525532 (e-book : PDF)

Marketing research with IBM SPSS statisticsa practical guide /
Charry, Karine.,

Marketing research with IBM SPSS statisticsa practical guide /[electronic resource] :by Karine Charry. [et al.]. - London :Routledge,2016. - 1 online resource (ix, 156 p.)

"A Gower book"--cover.

1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.

ISBN: 9781315525532 (e-book : PDF)Subjects--Uniform Titles:

SPSS (Computer file)
Subjects--Topical Terms:

784388
Marketing research
--Data processing.

LC Class. No.: HF5415.2 / .C43 2016

Dewey Class. No.: 658.830285555

Marketing research with IBM SPSS statisticsa practical guide /
LDR:00964cmm a2200205 a 4500 001 560257
005 20191112144327.0
008 200109s2016 enka ob 001 0 eng d
020 $a 9781315525532 (e-book : PDF)
020 $a 9781472477453 (paperback)
035 $a (OCoLC)953734839
035 $a 1081021404
050 0 0 $a HF5415.2 $b .C43 2016
082 0 0 $a 658.830285555 $2 23
100 1 $a Charry, Karine., $e author. $3 844046
245 1 0 $a Marketing research with IBM SPSS statistics $h [electronic resource] : $b a practical guide / $c by Karine Charry. [et al.].
260 $a London : $b Routledge, $c 2016.
300 $a 1 online resource (ix, 156 p.)
500 $a "A Gower book"--cover.
505 0 $a 1. Getting started with IBM SPSS statistics -- 2. Descriptive analysis -- 3. Exploratory factor analysis -- 4. Cluster analysis -- 5. Hypthesis testing -- 6. Correlations -- 7. Regression analysis -- 8. Moderation and mediation analysis.
630 0 0 $a SPSS (Computer file) $3 185282
650 0 $a Marketing research $x Data processing. $3 784388
650 0 $a Social sciences $x Statistical methods. $3 182009
776 0 8 $i Print version: $z 9781472477453 $w (DLC) 2015043933
856 4 0 $u https://www.taylorfrancis.com/books/9781315525532

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