| Record Type: |
Language materials, printed
: monographic
|
| Title Information: |
商品與資訊氾濫的時代，如何利用「框架攻略法」讓消費者「衝動購買」 |
| Secondary Intellectual Responsibility: |
郭子菱, |
| Corporate Body: |
博報堂買物研究所 |
| Place of Publication: |
臺北市 |
| Published: |
遠流; |
| Year of Publication: |
2019[民108] |
| Edition: |
初版 |
| Description: |
230面圖 : 21公分; |
| Series: |
綠蠹魚 |
| Subject: |
消費者行為 - |
| Subject: |
消費心理學 - |
| Subject: |
行銷策略 - |
| [NT 15001349]: |
商品與資訊氾濫的時代如何利用框架攻略法讓消費者衝動購買 |
| ISBN: |
978-957-32-8622-6 |