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Strategic innovative marketing and t...

(1998 :)

Strategic innovative marketing and tourism7th ICSIMAT, Athenian Riviera, Greece, 2018 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic innovative marketing and tourismedited by Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis.
其他題名:	7th ICSIMAT, Athenian Riviera, Greece, 2018 /
其他題名:	ICSIMAT 2018
其他作者:	Kavoura, Androniki.
團體作者:
出版者:	Cham :Springer International Publishing :2019.
面頁冊數:	xl, 1330 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing
電子資源:	https://doi.org/10.1007/978-3-030-12453-3
ISBN:	9783030124533$q(electronic bk.)

Strategic innovative marketing and tourism7th ICSIMAT, Athenian Riviera, Greece, 2018 /
Strategic innovative marketing and tourism7th ICSIMAT, Athenian Riviera, Greece, 2018 /[electronic resource] :ICSIMAT 2018edited by Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis. - Cham :Springer International Publishing :2019. - xl, 1330 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

ISBN: 9783030124533$q(electronic bk.)

Standard No.: 10.1007/978-3-030-12453-3doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

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