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The promotion of educationa critical...

Harwood, Valerie.

The promotion of educationa critical cultural social marketing approach /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The promotion of educationby Valerie Harwood, Nyssa Murray.
Reminder of title:	a critical cultural social marketing approach /
Author:	Harwood, Valerie.
other author:	Murray, Nyssa.
Published:	Cham :Springer International Publishing :2019.
Description:	xvii, 310 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	EducationMarketing.
Online resource:	https://doi.org/10.1007/978-3-030-25300-4
ISBN:	9783030253004$q(electronic bk.)

The promotion of educationa critical cultural social marketing approach /
Harwood, Valerie.

The promotion of educationa critical cultural social marketing approach /[electronic resource] :by Valerie Harwood, Nyssa Murray. - Cham :Springer International Publishing :2019. - xvii, 310 p. :ill., digital ;24 cm.

Chapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach.

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.

ISBN: 9783030253004$q(electronic bk.)

Standard No.: 10.1007/978-3-030-25300-4doiSubjects--Topical Terms:

537219
Education
--Marketing.

LC Class. No.: LB2847 / .H37 2019

Dewey Class. No.: 371.2

The promotion of educationa critical cultural social marketing approach /
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245 1 4 $a The promotion of education $h [electronic resource] : $b a critical cultural social marketing approach / $c by Valerie Harwood, Nyssa Murray.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xvii, 310 p. : $b ill., digital ; $c 24 cm.
505 0 $a Chapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach.
520 $a This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.
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650 2 4 $a Sociology of Education. $3 338784
650 2 4 $a Higher Education. $3 276621
650 2 4 $a Consumer Behavior. $3 772804
700 1 $a Murray, Nyssa. $3 853672
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