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Impacting the sensory experience of ...

Cowen-Elstner, Christine.

Impacting the sensory experience of productsexperimental studies on perceived quality /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Impacting the sensory experience of productsby Christine Cowen-Elstner.
Reminder of title:	experimental studies on perceived quality /
Author:	Cowen-Elstner, Christine.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2018.
Description:	xix, 218 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	New products.
Online resource:	https://doi.org/10.1007/978-3-658-21206-3
ISBN:	9783658212063$q(electronic bk.)

Impacting the sensory experience of productsexperimental studies on perceived quality /
Cowen-Elstner, Christine.

Impacting the sensory experience of productsexperimental studies on perceived quality /[electronic resource] :by Christine Cowen-Elstner. - Wiesbaden :Springer Fachmedien Wiesbaden :2018. - xix, 218 p. :ill., digital ;24 cm. - Forschungs-/Entwicklungs-/Innovations-Management. - Forschungs-/Entwicklungs-/Innovations-Management..

Quality perception and possible influences -- Sensory marketing and the five senses -- Possibilities for unconscious consumer influence -- Empirical investigation of the environmental influence -- Experimental research of the importance of product packaging.

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication. Contents Quality perception and possible influences Sensory marketing and the five senses Possibilities for unconscious consumer influence Empirical investigation of the environmental influence Experimental research of the importance of product packaging Target Groups Researchers, lectures and students of marketing, product development, communication, and business management Practitioners and consultants in the field of marketing, product management and marketing communication The Author Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Luthje. She presently works as a marketing specialist.

ISBN: 9783658212063$q(electronic bk.)

Standard No.: 10.1007/978-3-658-21206-3doiSubjects--Topical Terms:

230671
New products.

LC Class. No.: HF5415.153 / .C69 2018

Dewey Class. No.: 658.575

Impacting the sensory experience of productsexperimental studies on perceived quality /
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520 $a Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication. Contents Quality perception and possible influences Sensory marketing and the five senses Possibilities for unconscious consumer influence Empirical investigation of the environmental influence Experimental research of the importance of product packaging Target Groups Researchers, lectures and students of marketing, product development, communication, and business management Practitioners and consultants in the field of marketing, product management and marketing communication The Author Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Luthje. She presently works as a marketing specialist.
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