| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Contemporary marketing /Boone & Kurtz. |
| Author: |
Boone, Louis E., |
| other author: |
Kurtz, David L., |
| Description: |
1 volume (various pagings) :illustrations (some colour) ;28 cm |
| Notes: |
"This edition is for use in Asia only."--Title page verso. |
| Subject: |
Marketing |
| ISBN: |
9789814834421 |