紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Contemporary marketing /Boone & Kurtz. |
作者: |
Boone, Louis E., |
其他作者: |
Kurtz, David L., |
面頁冊數: |
1 volume (various pagings) :illustrations (some colour) ;28 cm |
附註: |
"This edition is for use in Asia only."--Title page verso. |
標題: |
Marketing |
ISBN: |
9789814834421 |