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Cultural studies of LEGOmore than ju...

Hains, Rebecca C.

Cultural studies of LEGOmore than just bricks /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Cultural studies of LEGOedited by Rebecca C. Hains, Sharon R. Mazzarella.
Reminder of title:	more than just bricks /
other author:	Hains, Rebecca C.
Published:	Cham :Springer International Publishing :2019.
Description:	xix, 357 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	LEGO toysSocial aspects.
Online resource:	https://doi.org/10.1007/978-3-030-32664-7
ISBN:	9783030326647$q(electronic bk.)

Cultural studies of LEGOmore than just bricks /
Cultural studies of LEGOmore than just bricks /[electronic resource] :edited by Rebecca C. Hains, Sharon R. Mazzarella. - Cham :Springer International Publishing :2019. - xix, 357 p. :ill., digital ;24 cm.

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike.

ISBN: 9783030326647$q(electronic bk.)

Standard No.: 10.1007/978-3-030-32664-7doiSubjects--Corporate Names:

855699
LEGO koncernen (Denmark)
Subjects--Topical Terms:

855701
LEGO toys
--Social aspects.

LC Class. No.: TS2301.T7 / C85 2019

Dewey Class. No.: 688.725

Cultural studies of LEGOmore than just bricks /
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245 0 0 $a Cultural studies of LEGO $h [electronic resource] : $b more than just bricks / $c edited by Rebecca C. Hains, Sharon R. Mazzarella.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2019.
300 $a xix, 357 p. : $b ill., digital ; $c 24 cm.
520 $a This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike.
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650 2 4 $a Culture and Gender. $3 766686
650 2 4 $a Early Childhood Education. $3 758399
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