國立高雄大學圖資館 |

Language: English

Back

Strategic innovative marketing and t...

(1998 :)

Strategic innovative marketing and tourism8th ICSIMAT, Northern Aegean, Greece, 2019 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic innovative marketing and tourismedited by Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis.
Reminder of title:	8th ICSIMAT, Northern Aegean, Greece, 2019 /
other author:	Kavoura, Androniki.
corporate name:
Published:	Cham :Springer International Publishing :2020.
Description:	xxix, 1105 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing
Online resource:	https://doi.org/10.1007/978-3-030-36126-6
ISBN:	9783030361266$q(electronic bk.)

Strategic innovative marketing and tourism8th ICSIMAT, Northern Aegean, Greece, 2019 /
Strategic innovative marketing and tourism8th ICSIMAT, Northern Aegean, Greece, 2019 /[electronic resource] :edited by Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis. - Cham :Springer International Publishing :2020. - xxix, 1105 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

ISBN: 9783030361266$q(electronic bk.)

Standard No.: 10.1007/978-3-030-36126-6doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Strategic innovative marketing and tourism8th ICSIMAT, Northern Aegean, Greece, 2019 /
LDR:02196nmm a2200337 a 4500 001 572358
003 DE-He213
005 20200727173333.0
006 m d
007 cr nn 008maaau
008 200925s2020 sz s 0 eng d
020 $a 9783030361266$q(electronic bk.)
020 $a 9783030361259$q(paper)
024 7 $a 10.1007/978-3-030-36126-6 $2 doi
035 $a 978-3-030-36126-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5411
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5411 $b .I61 2019
111 2 $n (3rd : $d 1998 : $c Amsterdam, Netherlands) $3 194767
245 1 0 $a Strategic innovative marketing and tourism $h [electronic resource] : $b 8th ICSIMAT, Northern Aegean, Greece, 2019 / $c edited by Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2020.
300 $a xxix, 1105 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer proceedings in business and economics, $x 2198-7246
520 $a This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
650 0 $a Marketing $3 236505
650 0 $a Tourism $v Congresses. $3 384432
650 1 4 $a Marketing. $3 182957
650 2 4 $a Tourism Management. $3 681256
650 2 4 $a IT in Business. $3 703717
650 2 4 $a Innovation/Technology Management. $3 514149
650 2 4 $a Information Systems Applications (incl. Internet) $3 530743
700 1 $a Kavoura, Androniki. $3 769788
700 1 $a Kefallonitis, Efstathios. $3 849218
700 1 $a Theodoridis, Prokopios. $3 859395
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Springer proceedings in business and economics. $3 678321
856 4 0 $u https://doi.org/10.1007/978-3-030-36126-6
950 $a Business and Management (Springer-41169)